Godspell and the Omniture Summit 2014
A Scene from my Past Life
I played Jesus in a local production of Godspell twenty years ago. I’ve been humming those tunes for the past week because I met someone who actually recognized me from that show all these years later. She liked it so much she went to see it twice. I’m surprised that I didn’t recognize her, because despite a glowing review in the local newspaper, that show produced historically low turnout; most of the seats were empty each night.
I remember a few weeks before opening night when the house manager came to tell us that ticket sales were struggling, and asked us to spread the word. Though I didn’t voice my flat-out refusal, it was certainly in my heart. I’m the actor, I thought. Why should I have to sell anything?
Only the actual experience of singing my heart out to empty chairs turned me around on that—a little too late to do any good. The “righteous indignation” I felt at the moment (can you tell I’m still channeling my Godspell role?) settled into hollowness when I realized that if I had owned the responsibility for filling the seats, the show could have covered its costs, and the little Provo Theatre Company might have survived.
Every Job is Sales
In my youth, I heard somewhere that you should never talk about yourself—wait until other people talk about you. My determination to follow that advice might explain two things: the number of times I’ve been laid off from my jobs over the years, and also my utter surprise each time it has happened. Am I the only one who recognizes the value I bring to my company? As always, I remember too late the words my father-in-law once said to me, that every job is sales.
I’m thinking of that advice now as I head back to the Adobe Analytics Summit in Salt Lake City for an encore of last year’s session on Processing Rules. Just like Godspell, our reviews were fantastic, but most of the seats were empty. I don’t want that to happen again!
Processing Rules Session 2014
So if you’re at the summit, please sign up for that class. Every Adobe Analytics customer should be familiar with Processing Rules, and at least one person in the organization should be certified to deploy them. Pushing your analytics code to production is like pushing your loved ones out of a plane. You hope that you packed each of their chutes correctly—but what do you do if you realize a mistake has been made? Processing Rules can let you save the day. It’s MacGyver’s paperclip.
Please notice how deliberately I ended that metaphor with MacGyver instead of Jesus. I guess I still have some scruples left. The fact that I had to force myself to do it, however, shows just how far I’ve fallen! Plus, I should point out that I’m not the star of this show. My co-presenter, Bret Gundersen, is the Senior Product Manager for Adobe Analytics projects, and he’s definitely someone you’ll want to hear and meet.
See you there!