Are you trying to solve any of these challenges?

  • Manage structured data for campaigns, content, product catalogs or other marketing data
  • Enrich your digital platforms (e.g. analytics, CMS) for better personalization and insights
  • Improve tracking code/Adobe CID classifications globally
  • Build an improved and standardized process in your digital advertising/media operations
  • Unify disparate internal and external teams/agencies around creating clean and uniform data
  • Trying to get a taxonomy implementation buy-in, including standardizing naming conventions across content and campaigns
  • Going through a digital transformation and not sure where to begin

If any of these issues are important to you, Claravine can help. Schedule a demo today.

Learn how the best brands master campaign tracking

Marketing success begins with good data. This guide shares the steps any organization can take to implement campaign tracking best practices and optimize spend based on richer insights.

This guide will cover important topics including:

  • How to align campaign measurement with strategic marketing objectives
  • How to enforce a consistent classification taxonomy across teams and channels
  • How to optimize digital marketing based on reported performance metrics

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Learn how we can help you instantly standardize your tracking and improve your data quality in ways that drive better decisions.

A look under the hood, Pt. 2: Code Classification

Task 2: Classify Codes According to your Own Organization’s Standards
 Classifications assemble your tracking codes into channels, groups, families, etc. They let you report on the high-level successes, failures, or fall-out of your campaigns, without sacrificing your ability to monitor the individual initiatives when you need to.
 Classifications actually provide a vital clue in identifying the major ingredients of your tracking codes, as well as what they mean. As a result, once you select a template for new codes, we already know how to classify them.
 Invariably, people will ask how Claravine will behave if your existing classification system is a complete mess. It’s true that we can be of less help with this one aspect if we don’t have a rich history from which to draw. But bear in mind that ours is a learning tool, and that every campaign you create in Claravine will add to a growing lexicon of codes and classifications. Even if you create a new standard and start with a clean slate, these standards will immediately become useful in the process of generating the next set of codes, and before long the best practices you want to employ across the organization will have bubbled to the top.
The last, critical step in classification work is the transfer of that information to your digital analytics vendor. This almost always means saving a text file to your computer, and then locating that file from within your analytics reporting interface, and importing it. This step is fully automated by Claravine. Submitting new codes and classifications communicates all of that data directly into the reporting tables in your company’s system, and Claravine relays the success message to you moments later, once that confirmation is sent by your vendor.
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[Editor’s note: This is part two of an in-depth look at the four essential tasks teams must implement consistently for accurate campaign tracking. Click here for Part 1, Code Composition, here for Part 3, Link Assemblyhere for Part 4, Data Capture]