Are you trying to solve any of these challenges?

  • Manage structured data for campaigns, content, product catalogs or other marketing data
  • Enrich your digital platforms (e.g. analytics, CMS) for better personalization and insights
  • Improve tracking code/Adobe CID classifications globally
  • Build an improved and standardized process in your digital advertising/media operations
  • Unify disparate internal and external teams/agencies around creating clean and uniform data
  • Trying to get a taxonomy implementation buy-in, including standardizing naming conventions across content and campaigns
  • Going through a digital transformation and not sure where to begin

If any of these issues are important to you, Claravine can help. Schedule a demo today.

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Marketing success begins with good data. This guide shares the steps any organization can take to implement campaign tracking best practices and optimize spend based on richer insights.

This guide will cover important topics including:

  • How to align campaign measurement with strategic marketing objectives
  • How to enforce a consistent classification taxonomy across teams and channels
  • How to optimize digital marketing based on reported performance metrics

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Learn how we can help you instantly standardize your tracking and improve your data quality in ways that drive better decisions.

Claravine Announces New Headquarters and Appoints Matt Nelson as VP of Marketing

Provo, UT: Claravine, an enterprise data governance platform designed to enable true, cross-channel enterprise insights, today announced the opening of its new global headquarters in Provo, Utah. The company has also appointed Matt Nelson as vice president of Marketing. Nelson previously worked as a marketing leader at Qualtrics, and has prior experience at Globespan Capital Partners, McKinsey and Company, and Hewlett Packard.
“Throughout my career, I have seen first hand the difficulty that comes with obtaining consistent, reliable digital marketing data in order to make smart campaign and content decisions,” said Nelson. “Claravine provides a simple, scalable solution for creating and governing that data, and I am looking forward to working with the team to expand our service to help more analytics and marketing teams worldwide.”
The larger global headquarters will allow Claravine to scale and better serve its more than 30 enterprise customers. With a larger facility and more resources, the company is expected to grow exponentially. Its unique data governance technology will continue to provide analytics teams with access to reliable, actionable, cross-channel enterprise insights and will give them the capability to make its tool available to more customers worldwide.
In addition to opening a new headquarters and bringing Nelson on to the team, the company recently secured $4 million in funding. These important milestones will help to further fuel the company’s expansion and position it to capture increasing market demand.
“Our new headquarters and the addition of Matt Nelson to our team, will provide Claravine with significant opportunities for growth moving forward and allow us to help more companies throughout the world,” said Verl Allen, CEO of Claravine. “We are excited to continue that momentum and help analytics teams solve the data integration and management problems they face every day.”

Author: Verl Allen
June 27, 2018

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