Thursday, 27 June, 2019

How to Govern Tracking Code Creation

Suppose your team has received a mandate from above: your company is about to amp up its digital marketing in...
Read Article
Tuesday, 7 May, 2019

Data Disorganization is a Big Problem

Last week, my colleague wrote about Building an Accurate View of Marketing Performance, with the recommendation that organizations should put...
Read Article
Thursday, 25 April, 2019

Building an Accurate View of Marketing Performance

If you do a web search for “Build a Marketing Dashboard,” or “How to Measure Marketing Success,” you’ll find plenty...
Read Article
Tuesday, 2 April, 2019

The Do’s and Don’ts of Data Enrichment

The recent Analytics Nexus event, hosted by Claravine, included an industry-leading lineup of speakers. If you weren’t able to attend,...
Read Article
Friday, 28 September, 2018

Claravine: Our Story

The Marketing Problem No One Wanted to Discuss As employee #56 at Omniture (now Adobe), I had a front-row seat...
Read Article