Thursday, 27 June, 2019

How to Govern Tracking Code Creation

Suppose your team has received a mandate from above: your company is about to amp up its digital marketing in...
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Tuesday, 7 May, 2019

Data Disorganization is a Big Problem

Last week, my colleague wrote about Building an Accurate View of Marketing Performance, with the recommendation that organizations should put...
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Thursday, 25 April, 2019

Building an Accurate View of Marketing Performance

If you do a web search for “Build a Marketing Dashboard,” or “How to Measure Marketing Success,” you’ll find plenty...
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Tuesday, 2 April, 2019

The Do’s and Don’ts of Data Enrichment

The recent Analytics Nexus event, hosted by Claravine, included an industry-leading lineup of speakers. If you weren’t able to attend,...
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Friday, 28 September, 2018

Claravine: Our Story

The Marketing Problem No One Wanted to Discuss As employee #56 at Omniture (now Adobe), I had a front-row seat...
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