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Last week, my colleague wrote about Building an Accurate View of Marketing Performance, with the recommendation that organizations should put...

If you do a web search for “Build a Marketing Dashboard,” or “How to Measure Marketing Success,” you’ll find plenty...

The recent Analytics Nexus event, hosted by Claravine, included an industry-leading lineup of speakers. If you weren’t able to attend,...

The Marketing Problem No One Wanted to Discuss As employee #56 at Omniture (now Adobe), I had a front-row seat...