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You’re about to run a campaign. Here are six things you should consider before using the Google Link Builder to...

Suppose your team has received a mandate from above: your company is about to amp up its digital marketing in...

Last week, my colleague wrote about Building an Accurate View of Marketing Performance, with the recommendation that organizations should put...

If you do a web search for “Build a Marketing Dashboard,” or “How to Measure Marketing Success,” you’ll find plenty...

The recent Analytics Nexus event, hosted by Claravine, included an industry-leading lineup of speakers. If you weren’t able to attend,...

The Marketing Problem No One Wanted to Discuss As employee #56 at Omniture (now Adobe), I had a front-row seat...