Wednesday, 15 January, 2020

Claravine Hires Industry Leader and Opens NYC Office to Accelerate Growth

Claravine hires industry veteran E.J. Freni to spearhead growth as the company rapidly expands its presence to help brands and...
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Wednesday, 23 October, 2019

6 Limitations of Google Campaign URL Builder

You’re about to run a campaign. Here are six things you should consider before using the Google Link Builder to...
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Thursday, 27 June, 2019

How to Govern Tracking Code Creation

Suppose your team has received a mandate from above: your company is about to amp up its digital marketing in...
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Tuesday, 7 May, 2019

Data Disorganization is a Big Problem

Last week, my colleague wrote about Building an Accurate View of Marketing Performance, with the recommendation that organizations should put...
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Thursday, 25 April, 2019

Building an Accurate View of Marketing Performance

If you do a web search for “Build a Marketing Dashboard,” or “How to Measure Marketing Success,” you’ll find plenty...
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Tuesday, 2 April, 2019

The Do’s and Don’ts of Data Enrichment

The recent Analytics Nexus event, hosted by Claravine, included an industry-leading lineup of speakers. If you weren’t able to attend,...
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