Friday, 14 December, 2018

Capturing the Right Campaign Data Part 1

Many companies, when they think about the campaign data they’d like to capture, suffer from a syndrome familiar to anyone...
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Monday, 10 December, 2018

And It Was All Yellow

What seemed like a tribute to the Coldplay song of the early 2000s or a hope to be back in...
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Friday, 28 September, 2018

Claravine: Our Story

The Marketing Problem No One Wanted to Discuss As employee #56 at Omniture (now Adobe), I had a front-row seat...
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