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Data clean rooms are becoming the preeminent tool for brands to better understand the place of digital marketing within the broader marketing ecosystem. In fact, data clean rooms are key for measuring adver…

Alert: GA 4 is only delayed for 360 (paid) users. If you are using Universal Analytics, sunset date is still just a handful of months away (July 1, 2023).  Rich metadata is the key to success with all t…

Award-winning tech adds Google Ads, Snap and Pinterest to growing portfolio of integrations Lehi, U.T. | October 17, 2022   Claravine, a pioneer in data integrity with its platform, The Data Standar…

I want to own and operate a microbrewery with my brother sometime in the semi-near future. And, as part of any good business planning, you have to really understand your numbers. During my initial dive into…

3 steps for setting up classified dimensions in Adobe Analytics to capture your teams’ successful adoption of The Data Standards Cloud ® Using the Claravine API integration & classified dimens…

There are more social media platforms than ever to run advertising on (but apparently not MySpace as I didn’t see any ads when I went to do my research for this article). But even if MySpace is not even …

Imagine a world where you actually are capping out the number of campaigns (10k) and ad groups (20k) available in Google Ads (that combo goes up to 200 million ad groups, btw).  While that seems nut…

“When is the right time for implementing standards?” This is the question we hear the most when talking to organizations who are starting their data integrity journey.  The honest answer is “t…

Are you just starting out with Adobe Experience Manager or years into its use still thinking it could do much more for your business? We talk with customers regularly who are at different stages in the Experie…

Non-standardized, inconsistent, and unreliable marketing data prevent organizations from thriving in an increasingly digital world where customer experience is paramount.  Yet many organizations hav…