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Blog
November 10, 2022
3 ways GA4 turns to gold by using data standards
Rich metadata is the key to success with all things GA 4 - from audiences to mobile to events and more. What follows are key benefits of Google Analytics 4 and how to make the most of your data with it. …
October 21, 2022
Claravine Expands Digital Ad Integration Library With Top Platforms
Award-winning tech adds Google Ads, Snap and Pinterest to growing portfolio of integrations Lehi, U.T. | October 17, 2022 Claravine, a pioneer in data integrity with its platform, The Data Standards…
October 21, 2022
The curious (and not so secret) case of paid media spend spillage
I want to own and operate a microbrewery with my brother sometime in the semi-near future. And, as part of any good business planning, you have to really understand your numbers. During my initial dive into…
October 3, 2022
Measuring the adoption of Claravine using Adobe Analytics
3 steps for setting up classified dimensions in Adobe Analytics to capture your teams’ successful adoption of The Data Standards Cloud ® Using the Claravine API integration & classified dimens…
September 28, 2022
Social Media Ad Platform Data Strategy
There are more social media platforms than ever to run advertising on (but apparently not MySpace as I didn’t see any ads when I went to do my research for this article). But even if MySpace is not even …
July 27, 2022
Streamline Google Ads Campaigns, Ad Groups and Ads data management
Imagine a world where you actually are capping out the number of campaigns (10k) and ad groups (20k) available in Google Ads (that combo goes up to 200 million ad groups, btw). While that seems nut…
June 27, 2022
When do you need data standards?
“When is the right time for implementing standards?” This is the question we hear the most when talking to organizations who are starting their data integrity journey. The honest answer is “t…
June 27, 2022
Accelerating Time to Value with Adobe Experience Manager
Are you just starting out with Adobe Experience Manager or years into its use still thinking it could do much more for your business? We talk with customers regularly who are at different stages in the Exper…
June 23, 2022
How Data Standardization Leads to Better Marketing Insights & Decisions
Non-standardized, inconsistent, and unreliable marketing data prevent organizations from thriving in an increasingly digital world where customer experience is paramount. Yet many organizations hav…
May 17, 2022
Ditch Clunky Stacked Data: Get Exec-Ready Reports in Adobe’s Analysis Workspace by Standardizing Your Data
In early 2022, a seasoned user of The Data Standards Cloud and Adobe Analytics came to the Claravine Customer Success team hoping to solve an outstanding Adobe Analytics feature request ticket from 2018. Aft…
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