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Blog
February 16, 2022
Look to These MarkOps KPIs to Drive Maximum Results, ROI, and Team Growth
Your company's revenue depends heavily on decisions informed by your marketing operation's key performance indicators, or KPIs. A data-driven marketing (and business) strategy is only successful when it’s…
February 7, 2022
Claravine + Adobe Workfront Integration for Consistency & Speed Across Campaign Workflows
Adobe Workfront users can now integrate workflow data across and beyond the Adobe Experience Cloud ecosystem with Claravine. Automate manual steps, accelerate creative production, streamline marketing op…
February 3, 2022
What’s Causing Your Data Silos & How to Fix Them
Data silos (sometimes lumped in as “information silos”) and similar silos of communication and collaboration tools are costing your organization dearly. They degrade not only your organization’s data …
January 26, 2022
Google Topics: What the FLoC?
Welp, that was quick: FLoC is out and Topics are in at Google as the replacement for third-party cookies. R.I.P Federated Learning of Cohorts, we didn’t even really know you. What is Google Topics?Produc…
January 25, 2022
Fix These 7 Data Integrity Issues and Embrace Best Practices
Data integrity issues can be aggravating, like when they cause a momentary loss of access to a data set. They can also be catastrophic, like when they lead to a PII data breach of your entire customer base.…
December 10, 2021
Conquering Data Sprawl, the Hidden Danger of SaaS Sprawl
SaaS sprawl, the unstoppable snowball of more and more tools at an enterprise’s disposal, underscores an even more important, foundational concept: data sprawl. Data sprawl threatens to upend your ability …
November 9, 2021
Programmatic Advertising 101: What is it?
There was a time when getting an ad on a website — say, Yahoo! —required you to call and work out a deal. If it weren't for the ascent of programmatic advertising, that process would still exist. Thankfu…
November 9, 2021
Going Deep on Deep Linking: Mobile, Deferred, Tips, & Examples
Americans are on their smartphones an average of 5.4 hours every day. Well, no wonder. We use them to browse, shop, consume news, conduct research, scroll through social media, play games, s…
October 29, 2021
Post-Cookie & IDFA Readiness Checklist
End to End Data Management on the Private Web We know there are hundreds of opinions, strategies and tactics to approach the world of digital advertising and marketing in the privacy-forward future. …
October 29, 2021
A Powerful New Approval Tool to Safeguard Your Data
The Data Standards Cloud now includes an optional measure for adding oversight to the data that users submit. For customers with access to this tool, the approval feature can be enabled to alert one (or man…
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