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Blog
October 21, 2021
Claravine joins Google Cloud Partner Advantage program
We are pleased to share that Claravine has joined the Google Cloud Partner Advantage program as a Build partner. We can now be found in the Google Cloud Partner Directory as a trusted Google Cloud partner. Th…
October 19, 2021
A Query on Using Query Strings/Parameters
A website isn’t a static brochure — or at least it shouldn’t be. Your site should provide a dynamic, user-friendly, personalized experience for your visitors. Of course, you need to store and leverage…
October 12, 2021
How Claravine Supports Agency Success
Bad marketing data leads to wasted ad budgets, time, and can ultimately impact profitability. To mitigate these issues, its crucial for agencies to pinpoint the underlying causes. If you’re working in …
October 4, 2021
Claravine & GA (UA) Updated Integration
The early roots of Claravine when we were known as “Tracking First'' were centered around Adobe Classifications, in other words, the ability to expand data in your analytics platform. Fast forward to no…
September 22, 2021
Building a Claravine Dashboard
Claravine has a natural fit in the digital media / marketing analytics world. We can structure, format, and expand data, not to mention move the data to various platforms. My name is Julie Sabo…
September 9, 2021
The Big Reset: Re-thinking Marketing Data Strategy
Three steps for future-proofing your marketing, once and for all The easy way is rarely the right way, in life, or in business. When enterprises respond to changes in technology, consumer behavior, or t…
September 8, 2021
The Ins and Outs of Dynamic Creative Optimization (DCO)
Successful brands market their products and services by telling stories that connect with their audiences on a personal level. Of course, it’s tough to establish one-to-one connections through trad…
September 1, 2021
The Future of Programmatic Advertising in a Post-Cookie World
The digital advertising industry has had to adapt to worldwide consumer demand for stricter privacy controls. Regulations set forth by GDPR and CCPA, Apple’s changes to IDFA, and Google’s upcoming phase…
August 24, 2021
Evolution of a Taxonomy Design Development
Best Practices from the Perspective of a Practitioner Where to begin? Your organization has done a thorough review and decided that a taxonomy (or a hierarchical knowledge model of mutually ex…
August 19, 2021
Research Shows First-Party Data is Advertisers’ Top Choice for Ad Targeting
Big Brands are Responding to Internet Privacy Changes by Prioritizing First-Party Data, but Many Face Obstacles Big Tech’s relationship with advertisers is entering a new era, one without the go-…
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