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Blog
May 11, 2021
Managing Events in The Data Layer with Claravine
Marketers want to be more strategic with their marketing tactics and expand upon the ways in which they’re leveraging their data. A consistent question when talking about the data points tha…
May 6, 2021
Jennifer Rhau Joins Claravine as a 2021 UX Intern
These past 4 months with Claravine have been incredibly rewarding. I have achieved a lot of growth and gained a deeper understanding of the user experience design and research processes. Overseen by Chief Pro…
May 5, 2021
Product Update: Branch Integration
Apply mobile data standards at scale with Claravine’s new Branch integration With mobile advertising spend accounting for more than 60% of all US internet ad spending in 2020 (1) (2), a brand’s mobile c…
April 6, 2021
How to Improve Data Integrity: 3 Questions To Ask
Every company talks about their data strategy and how important it is to their digital transformation but who really owns the data strategy and where does it live? When framed this way it almost feels lik…
April 2, 2021
The Urgency of Digital Data Standards
Digital Data Standards are Fundamentally Missing Data standards rule the web - but it seems like most organizations wouldn’t know it. Take the marketing departments for example. Cross-channel teams…
March 16, 2021
Google FLoC: The Details Matter for Managing Your Own Cohorts
Update: FLoC is dead, but cohorts are far from it! Find out why they're even more important with Google's January 2022 announcement of its FLoC replacement: Google Topics. Read on for cohort optimization a…
February 24, 2021
How to Build a Data-Driven Content Strategy
Any modern marketer knows that data is critical to their success. From analyzing performance to serving up dynamic customer experiences across digital properties, data becomes more integral to our day-to-da…
February 4, 2021
5 Content Data Best Practices to Maximize Your Content’s Impact
Content is one of the most important weapons in any marketer’s arsenal. But if you aren’t effectively managing the data associated with your content, you’re kneecapping the value of this critical reso…
January 28, 2021
10 Can’t-Miss Digital Marketing Trends and Tactics You Need to Add to Your Strategy in 2021
Have you ever thought to yourself, "how can I improve my digital marketing strategy?" Hopefully, you're nodding your head. In some way, shape, or form, you should come into a new year ready to reevaluate an…
January 19, 2021
6 Ways to Improve Your Content Production Workflows
Content production workflows are fundamental to the work marketing teams do, but getting them to function effectively is harder than it looks. Built right, a workflow is a strategic tool that brings your co…
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