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Blog
September 3, 2020
Digital Content Accessibility Checklist
Introduction One in four adult Americans has a disability. Chances are, your digital content isn't accessible to them. In other words, a large segment of your audience may be unable to access your message. The…
August 26, 2020
Troubleshooter’s Guide to Google Campaign Manager Ad Tags
Google Campaign Manager (GCM) is an ad server within Google’s Marketing Platform. It allows marketers and agencies to host and manage their digital advertising all in one place and review creative perform…
August 18, 2020
5 Winning Strategies to Achieve Digital Data Governance Maturity
In the new data economy, the marketing opportunities seem endless. Data is the new oil. Sky is the limit. Right? But why does all the hype seem to gloss over the obstacles around data? Marketers on the fron…
August 4, 2020
The Ins and Outs of Digital Ad Trafficking and Ad Ops
For this article, we hired a top-secret Ad Trafficker pro to give us the scoop. He or she has asked to not be named to protect the innocent. What is digital ad trafficking A digital ad trafficking campaign …
July 28, 2020
Digital Operations – The Heartbeat of Your Digital Transformation
Let’s assume people love your brand. But the digital experience? Meh. This perception of your company’s ability (or lack thereof) to deliver in today’s “on demand” economy can be a deal breaker, m…
July 7, 2020
Align your Tracking Taxonomy in 3 Steps
The companies I work with spend millions of dollars on digital marketing programs and hundreds of thousands of dollars on analytics, business intelligence, and data visualization tools. But at some point, a sen…
June 24, 2020
5 Tag Governance Tips Every Marketer Should Know
By the end of today, approximately 2.13 digital marketing tools will be born. Just in the last decade, the industry has gone from a few dozen analytics and ad tech solutions to over 7,000 marketing technology s…
June 11, 2020
Use Metadata for Personalization and Optimization
It's surprising to me how much marketing metadata is overlooked. Honestly, in many organizations, it is hardly discussed. Maybe the people responsible for it are hiding a mess and don't want to talk about i…
May 27, 2020
Collaborative Marketing Data Management
Never has it been more important for marketing organizations to align on their data - it's overly abundant and often, unruly. Many teams are scrambling to clean and make sense of it all. Many more complain …
May 21, 2020
Keep the Campaign Data Flowing: Tag Validation and Monitoring
For digital marketers and advertisers creating campaigns, data and marketing tag/pixel validation provide continuous monitoring of key pages and customer analytics. Users can configure pages that they most care…
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