Friday, 12 January, 2018

Talking 'bout a (clean data) Revolution

By now, you’ve probably seen some version of this alarming news: Bad Data Costs US companies three trillion dollars a...
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Thursday, 21 December, 2017

Have you gone through your pre-launch checklist?

Would you feel comfortable taking off in a plane, knowing that the pilot and co-pilot had neglected to run through...
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Wednesday, 15 November, 2017

Claravine Newsletter: Nov 15, 2017

Take a look here, to see what we’re reading and talking about. Some of the headlines:   –Marketing Analytics: Three...
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Thursday, 9 November, 2017

Fun Facts about Adobe Analytics and Campaign Dimensions

It’s not every day that I learn something new about Adobe Classifications. I was an Omniture employee when this technology...
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Thursday, 2 November, 2017

Why modern marketing is a Tough Job

Decision Fatigue. You’ve all heard of it, right? It’s the reason that people like Mark Zuckerberg and Barack Obama severely limit...
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Wednesday, 25 October, 2017

This time, Bring Good News

In the 2017 world of IT and systems engineering, Test-driven development (TDD) is the new mantra. No one writes a...
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