Skip to content
Toggle Menu
Product
How the platform works
Platform Overview
Claravine AI
Define Standards
Apply Standards
Connect Standards
Integrations
Support & Security
Solutions by business need
All Use Cases
Campaign Tracking
Content & Creative
Media & Ad Ops
Mobile Marketing
Introducing Claravine AI - artificial intelligence to bring structure to your data
Learn More
Learn
Recent Posts
Driving Drama-Free Data: A 2023 Review
8 Expert Tips on Implementing Data Standards
Claravine’s Capabilities for Google Campaign Manager 360
Claravine Achieves the new AWS Advertising and Marketing Technology Competency
Resources
Blog
Case Studies
Webinars & Guides
Claravine Academy
Customer Programs
Knowledge Base
New Research
Learn how advertisers today manage their marketing data.
Access Report
Why
Why Claravine?
Why Claravine
All Case Studies
Partners
Use Cases
Saatchi & Saatchi Case Study
Carhartt Case Study
Pricing
Use Cases
Company
Company
Careers & Culture
Partner Program
Claravine Academy
Referral Program
Values
Latest News
AWS Advertising and Marketing Technology Competency
Claravine AI Revolutionizes Marketing Metadata Management
Inc. 5000 – Fourth Consecutive Year
Claravine Acquires AI-Powered Content Classification Company Netra
Claravine Joins the AWS Marketplace
Programmatic Power Player 2023
Contact Us
Claravine
770 E. Main Street #360
Lehi, Utah 84043
1-(385) 286-0800
info@claravine.com
Get in touch
Login
Get Started
Campaign Tracking
October 26, 2023
Split & Extract: Your Swiss Army Knife of Data Standards
Whether you’re dealing with campaign data, naming conventions, or marketing taxonomies, the split & extract feature in The Data Standards Cloud® is your new best friend. Take fields of data – impor…
November 19, 2020
The Ultimate Ultimate UTM: UTM_ID
Why this has been kept secret for so long is beyond us here at Claravine but we wanted to emphasize that there is a little thing Google created called “utm_id” that is a gateway to substantial efficienc…
August 26, 2020
Troubleshooter’s Guide to Google Campaign Manager Ad Tags
Google Campaign Manager (GCM) is an ad server within Google’s Marketing Platform. It allows marketers and agencies to host and manage their digital advertising all in one place and review creative perform…
July 7, 2020
Align your Tracking Taxonomy in 3 Steps
The companies I work with spend millions of dollars on digital marketing programs and hundreds of thousands of dollars on analytics, business intelligence, and data visualization tools. But at some point, a sen…
April 23, 2020
Digital Transformation: When is the Status Quo Not Good Enough?
For far too long digital marketers and teams have used and relied on Excel to coordinate on marketing initiatives. While Excel is a staple in any organization for sharing data, it can create some challenges a…
March 10, 2020
Tracking Code Structures: Pros & Cons
Many teams we work with run into a common situation: they want to include certain elements like source and product name in all their campaign URLs so they can easily export that data, run personalization, or …
November 7, 2019
Google Analytics Campaign Tracking [for beginners]
At Claravine, we talk a lot about Campaign Analytics. And we usually assume that our audience understands the industry jargon we’re throwing around. After all, most Claravine clients found our sol…
October 23, 2019
Google Campaign URL/UTM Builder: Common Issues & Alternatives
You’re about to run a global digital marketing campaign. Here are six things you should consider before using the free Google Campaign URL/UTM Builder to create campaign tracking URLs. Google’s Cam…
October 9, 2019
Why Automated Data Governance is the Missing Link in Your Media Tracking Process
When I talk with people who run or report on digital media campaigns for major brands, there's a common refrain from the client side: 'We don’t have enough visibility into campaign performance.' As brands …
October 1, 2019
Stop Fixing Your Paid Media Analytics: How to Automate Tracking
Given the priority and importance organizations place on digital media, why is such a large proportion of digital media spend - 40-60% - tracked ineffectively? These tracking deficiencies have a measurable c…
Post navigation
Prev
Next
Get Started
Find out why hundreds of customers use Claravine
Contact Us
Back to Top