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Campaign Tracking
October 1, 2019
Stop Fixing Your Paid Media Analytics: How to Automate Tracking
Given the priority and importance organizations place on digital media, why is such a large proportion of digital media spend - 40-60% - tracked ineffectively? These tracking deficiencies have a measurable c…
June 27, 2019
How to Govern Tracking Code Creation
Suppose your team has received a mandate from above: your company is about to amp up its digital marketing in a major way. If you’re a marketer, you may be thinking, “Hallelujah!” Your colleagues on t…
December 10, 2018
And It Was All Yellow
What seemed like a tribute to the Coldplay song of the early 2000s or a hope to be back in the sunshine of the summer many sites on Tuesday evening were bombarded with pure yellow ads. In this Adage Article, i…
October 16, 2018
Stop Fixing Your Marketing Data
Have you heard this one? “Yes, results from the marketing campaigns are coming in. We’ll have insights for the business just as soon as we’ve taken steps to clean the data....” Waiting for the punchl…
September 12, 2018
For Brand Integrity, Know the Company You Keep
If you’re a busy marketer, you juggle multiple competing priorities daily. The biggest one is often “we need more site traffic,” followed immediately by “but only the right kind of traffic.” It’s no…
September 10, 2018
What is Your Marketing ROI?
If you were asked about the ROI (Return on Investment) you are getting from your marketing campaigns, would you be able to answer? With the age of digital marketing upon us, there aren’t many excuses why you …
September 5, 2018
How to Make "UTM Parameters" Work for You
In Google Analytics you can see that your marketing efforts are paying off in the form of website traffic, but how will you determine which of your marketing channels is generating the most traffic to your site…
August 22, 2018
The "Unspecified" Problem
You’ve created a beautiful new digital campaign for your brand that you plan to track through Adobe Analytics. Perhaps you’re a marketer with some time under your belt, you’ve done this before, you know w…
August 20, 2018
7 Questions Your Campaign Data Should be Answering
If a campaign launches without a way to measure data, does it ever actually get off the ground? We typically pour all of our energy (and money!) into efforts such as campaign themes, content calendars, and a…
August 20, 2018
Running Your Enterprise on Premium Data
Suppose you were lucky enough to own a Lamborghini or some other outrageously expensive and powerful luxury car. What kind of fuel would you use to fill its engine? It is common knowledge, even among people who…
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