Skip to content
Toggle Menu
Product
How the platform works
Platform Overview
Claravine AI
Define Standards
Apply Standards
Connect Standards
Integrations
Support & Security
Solutions by business need
All Use Cases
Campaign Tracking
Content & Creative
Media & Ad Ops
Mobile Marketing
Introducing Claravine AI - artificial intelligence to bring structure to your data
Learn More
Learn
Recent Posts
How to Enhance the Content Supply Chain with Better Data
Driving Drama-Free Data: A 2023 Review
8 Expert Tips on Implementing Data Standards
Claravine’s Capabilities for Google Campaign Manager 360
Resources
Blog
Case Studies
Webinars & Guides
Claravine Academy
Customer Programs
Knowledge Base
New Research
Learn how advertisers today manage their marketing data.
Access Report
Why
Why Claravine?
Why Claravine
All Case Studies
Partners
Use Cases
Saatchi & Saatchi Case Study
Carhartt Case Study
Pricing
Use Cases
Company
Company
Careers & Culture
Partner Program
Claravine Academy
Referral Program
Values
Latest News
AWS Advertising and Marketing Technology Competency
Claravine AI Revolutionizes Marketing Metadata Management
Inc. 5000 – Fourth Consecutive Year
Claravine Acquires AI-Powered Content Classification Company Netra
Claravine Joins the AWS Marketplace
Programmatic Power Player 2023
Contact Us
Claravine
770 E. Main Street #360
Lehi, Utah 84043
1-(385) 286-0800
info@claravine.com
Get in touch
Login
Get Started
Campaign Tracking
September 14, 2017
Claravine's New Product Release Goes Live
In September 2017, Claravine released its first major product enhancement, a connector that allows clients to port data from any source to any target. I sat down with founder Craig Scribner to learn more.  …
August 9, 2017
Adobe’s Classification Rule Builder and Claravine
Every once in a while, we get a question about how Claravine is different from Adobe’s inbuilt Classification Rule Builder (CRB). It’s a good question, and a pretty easy one to answer. The simplest and mos…
June 22, 2017
The analytics challenge of pharma marketing – Part 2, Solutions
Claravine interviewed Dominic Tassone of the Indegene Encima Group for this two-part series focused on the unique campaign tracking challenges faced by marketers in the pharmaceutical industry. Part one covere…
June 20, 2017
The unique analytics challenge of pharmaceutical marketing – Part 1
Claravine interviewed Dominic Tassone of the Indegene Encima Group for this two-part series focused on the unique campaign tracking challenges faced by marketers in the pharmaceutical industry. Part one covers…
May 10, 2017
Changing the Business of Relying on Marketing Analytics
Stop me if you’ve heard this one: a digital analyst, with a background in web development and marketing, takes a role heading up web analytics for a Fortune 500 company...and finds himself in the midst of cha…
March 15, 2017
The Challenge and Promise of Digital Campaign Tracking
Have a look at this image. Sound familiar? Web analytics has held out the elusive promise of being a set-it-and-forget-it kind of thing. “Set up your reports, and the data will fill itself in.” That promise…
January 4, 2017
Campaign Analytics Tracking – How did we get here?
Looking at the world of campaign analytics in 2017, it can be challenging for anyone who didn’t grow up in the industry to make sense of its complexity. Seasoned analysts and marketers have a history with the…
March 7, 2016
Everybody Hates Sub-Classifications…But Not Us
Since their inception, Sub-Classifications (aka Nested Classifications) have come to represent a hiss and a byword among most Adobe Analytics/Omniture veterans. Flat Classifications (left) are, as a reliable r…
January 26, 2015
SAINT Myth #1: Classification Reports Always Mean What They Say
Picture a Thousand Words (i.e., Make a Chart) Adobe Analytics clients are genuinely surprised to learn how far off the mark their own reports have strayed. SAINT Classification technology isn't rocket science…
December 16, 2014
SAINT Classifications in Adobe Analytics: Getting Started
Most Used, Least Understood SAINT Classifications are extremely familiar—many would say all too familiar—among Adobe Analytics/Omniture experts. Although this technology has existed in its present form for…
Post navigation
Prev
Next
Get Started
Find out why hundreds of customers use Claravine
Contact Us
Back to Top