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Campaign Tracking
December 16, 2014
SAINT Classifications in Adobe Analytics: Getting Started
Most Used, Least Understood SAINT Classifications are extremely familiar—many would say all too familiar—among Adobe Analytics/Omniture experts. Although this technology has existed in its present form for…
November 13, 2013
Pushing Google Analytics Campaign Tracking into SiteCatalyst
Backstory This morning on the Yahoo Web Analytics forum a question was posted about best practices for campaign tracking when companies are using both Google Analytics and Omniture. This particular company was …
October 26, 2012
New Codes Based upon an Existing Pattern
Too Many Daves (and not enough Dougs) A decade ago, I delivered what I believe was the first-ever class on SAINT. It was early days at Omniture, and I was the seventh Account Manager to be hired. Back th…
September 20, 2012
Simplifying the SAINT Classification Process
Seriously, It's Not That Complicated Adobe Omniture's SAINT tool is pretty basic: it's a way to organize your campaign initiatives. If you're sending out your 150th newsletter today, you might want to know if …
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