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Content Management
January 12, 2024
8 Expert Tips on Implementing Data Standards
When regulations, technology, and consumer expectations are constantly changing, keeping the analytics status quo isn’t an option. So during Advertising Week New York, we gathered four marketing and advertis…
June 27, 2022
Accelerating Time to Value with Adobe Experience Manager
Are you just starting out with Adobe Experience Manager or years into its use still thinking it could do much more for your business? We talk with customers regularly who are at different stages in the Exper…
February 16, 2022
Embracing QR Codes & Data Standards for Better CX & Measurement (Learning From Coinbase’s Super Bowl Ad)
For many years, QR codes have been waiting to take off (or not) as a viable cross-channel marketing toolkit. On Sunday, the Coinbase Super Bowl Ad finally triggered liftoff. The Coinbase Super Bowl commercial…
February 7, 2022
Claravine + Adobe Workfront Integration for Consistency & Speed Across Campaign Workflows
Adobe Workfront users can now integrate workflow data across and beyond the Adobe Experience Cloud ecosystem with Claravine. Automate manual steps, accelerate creative production, streamline marketing op…
February 3, 2022
What’s Causing Your Data Silos & How to Fix Them
Data silos (sometimes lumped in as “information silos”) and similar silos of communication and collaboration tools are costing your organization dearly. They degrade not only your organization’s data …
January 26, 2022
Google Topics: What the FLoC?
Welp, that was quick: FLoC is out and Topics are in at Google as the replacement for third-party cookies. R.I.P Federated Learning of Cohorts, we didn’t even really know you. What is Google Topics?Produc…
January 25, 2022
Fix These 7 Data Integrity Issues and Embrace Best Practices
Data integrity issues can be aggravating, like when they cause a momentary loss of access to a data set. They can also be catastrophic, like when they lead to a PII data breach of your entire customer base.…
August 4, 2021
Digital Merchandising: 8 Strategies for More Sales [2023]
Consumers have increasingly high expectations for their online shopping experiences. Online business owners must not only mimic the look and feel of an in-store visit, but they must provide more convenienc…
May 11, 2021
Managing Events in The Data Layer with Claravine
Marketers want to be more strategic with their marketing tactics and expand upon the ways in which they’re leveraging their data. A consistent question when talking about the data points tha…
February 24, 2021
How to Build a Data-Driven Content Strategy
Any modern marketer knows that data is critical to their success. From analyzing performance to serving up dynamic customer experiences across digital properties, data becomes more integral to our day-to-da…
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