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Data Governance
July 28, 2020
Digital Operations – The Heartbeat of Your Digital Transformation
Let’s assume people love your brand. But the digital experience? Meh. This perception of your company’s ability (or lack thereof) to deliver in today’s “on demand” economy can be a deal breaker, m…
June 24, 2020
5 Tag Governance Tips Every Marketer Should Know
By the end of today, approximately 2.13 digital marketing tools will be born. Just in the last decade, the industry has gone from a few dozen analytics and ad tech solutions to over 7,000 marketing technology s…
May 27, 2020
Collaborative Marketing Data Management
Never has it been more important for marketing organizations to align on their data - it's overly abundant and often, unruly. Many teams are scrambling to clean and make sense of it all. Many more complain …
May 21, 2020
Keep the Campaign Data Flowing: Tag Validation and Monitoring
For digital marketers and advertisers creating campaigns, data and marketing tag/pixel validation provide continuous monitoring of key pages and customer analytics. Users can configure pages that they most care…
April 7, 2020
How to Prepare Your Data for Adobe Experience Platform
As a newly announced Adobe Premier partner, we’d like to share some key ways you can prepare your data to thrive in Adobe Experience Platform, specifically, how to prepare content and campaign data within…
April 1, 2020
The Benefits Of a Central Data Model in Adobe Experience Platform
Adobe and Claravine recently announced Claravine's participation in the Adobe Exchange Program as a Premier partner. We will be working closely with the Adobe field team to enable automated data governance …
January 29, 2020
What is First Party Data? Your 1P Data Strategy Starts Here
The final days for 3rd-party cookies are were here (now Google has currently delayed to 2024). While browsers such as Firefox and Safari led the way on deprecating 3rd-party tracking, Google Chrome (and …
October 31, 2019
Digital Metadata [and why it’s cooler than you think]
Metadata - ‘data about data’ - is an often misunderstood topic that glazes the eyes of the best of us. It interested me as much as a dusty library or the sensible pair of shoes my mom made me buy in e…
May 7, 2019
Data Disorganization is a Big Problem
Last week, my colleague wrote about Building an Accurate View of Marketing Performance, with the recommendation that organizations should put the goal of data integration, or getting to a single source of dat…
April 2, 2019
The Do’s and Don’ts of Data Enrichment
The recent Analytics Nexus event, hosted by Claravine, included an industry-leading lineup of speakers. If you weren’t able to attend, we hope to see you at our next event! One of those terrific pres…
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