Friday, 14 December, 2018

Capturing the Right Campaign Data Part 1

Many companies, when they think about the campaign data they’d like to capture, suffer from a syndrome familiar to anyone...
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Monday, 10 December, 2018

And It Was All Yellow

What seemed like a tribute to the Coldplay song of the early 2000s or a hope to be back in...
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Friday, 12 January, 2018

Talking 'bout a (clean data) Revolution

By now, you’ve probably seen some version of this alarming news: Bad Data Costs US companies three trillion dollars a...
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Thursday, 4 January, 2018

3 Reasons 2018 will be the Year of Data Governance

I’ve been writing about data quality in marketing for quite a while now, and I think the moment is right...
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Thursday, 21 December, 2017

Have you gone through your pre-launch checklist?

Would you feel comfortable taking off in a plane, knowing that the pilot and co-pilot had neglected to run through...
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Wednesday, 25 October, 2017

This time, Bring Good News

In the 2017 world of IT and systems engineering, Test-driven development (TDD) is the new mantra. No one writes a...
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