Wednesday, 12 September, 2018

For Brand Integrity, Know the Company You Keep

If you’re a busy marketer, you juggle multiple competing priorities daily. The biggest one is often “we need more site...
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Tuesday, 11 September, 2018

3 Overlooked Steps to Effective Personalization

In an increasingly competitive market, marketing success depends on advancing the customer experience and personalizing the customer journey across channels....
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Friday, 12 January, 2018

Talking 'bout a (clean data) Revolution

By now, you’ve probably seen some version of this alarming news: Bad Data Costs US companies three trillion dollars a...
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Thursday, 4 January, 2018

3 Reasons 2018 will be the Year of Data Governance

I’ve been writing about data quality in marketing for quite a while now, and I think the moment is right...
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Thursday, 21 December, 2017

Have you gone through your pre-launch checklist?

Would you feel comfortable taking off in a plane, knowing that the pilot and co-pilot had neglected to run through...
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Thursday, 14 December, 2017

Getting Full Value from Adobe Analytics

Despite the fact that Adobe Analytics captures and measures campaign dimensions extremely well, sometimes the codes your system captures don’t...
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