Marketing

If you’re a busy marketer, you juggle multiple competing priorities daily. The biggest one is often “we need more site...

In an increasingly competitive market, marketing success depends on advancing the customer experience and personalizing the customer journey across channels....

I’ve been writing about data quality in marketing for quite a while now, and I think the moment is right...

Would you feel comfortable taking off in a plane, knowing that the pilot and co-pilot had neglected to run through...

Despite the fact that Adobe Analytics captures and measures campaign dimensions extremely well, sometimes the codes your system captures don’t...

Take a look here, to see what we’re reading and talking about. Some of the headlines:   –Marketing Analytics: Three...