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Digital Marketing
October 21, 2022
Claravine Expands Digital Ad Integration Library With Top Platforms
Award-winning tech adds Google Ads, Snap and Pinterest to growing portfolio of integrations Lehi, U.T. | October 17, 2022 Claravine, a pioneer in data integrity with its platform, The Data Standards…
September 28, 2022
Social Media Ad Platform Data Strategy
There are more social media platforms than ever to run advertising on (but apparently not MySpace as I didn’t see any ads when I went to do my research for this article). But even if MySpace is not even …
July 27, 2022
Streamline Google Ads Campaigns, Ad Groups and Ads data management
Imagine a world where you actually are capping out the number of campaigns (10k) and ad groups (20k) available in Google Ads (that combo goes up to 200 million ad groups, btw). While that seems nut…
June 27, 2022
When do you need data standards?
“When is the right time for implementing standards?” This is the question we hear the most when talking to organizations who are starting their data integrity journey. The honest answer is “t…
April 29, 2022
Reduce the Carbon Footprint of Your Digital Marketing with Data Standards
No matter the company, your marketing department has probably discussed a campaign related to sustainability. But are you considering the carbon footprint of your marketing and campaign operations themselves? …
April 26, 2022
How a Proactive First Party Data Strategy Avoids Costly Growing Pains
It’s almost “lights out” for 3rd-party cookies, yet only 34% of brands have a strategy to accommodate the changes. We get it — while a first party data strategy shift is logical and ideal, it…
April 15, 2022
Marketers Flocking to Clean Rooms Need Data Integrity to Unlock Full Value
Marketing and advertising media — and the industry in general — is making a lot of noise around data clean rooms as the Holy Grail solution for post-cookie measurement. But without tackling the “messy…
March 29, 2022
Add Marketing Mix Modeling (AKA Media Mix Modeling, MMM) to Your Measurement Strategy
The effectiveness of marketing efforts was much easier to quantify when there were only a few media channels from which to choose. (Can you even remember that far back!?) These days it’s not so simple. …
March 21, 2022
Bad Marketing Data Won’t Just Sink Your Campaigns — it Can Scuttle the Business
According to Gartner, bad data costs the average organization nearly $14 million a year. Bad marketing data is undoubtedly a leading contributor to this problem and will remain so as companies collec…
March 18, 2022
The Marketing Effectiveness Director Might Be the Most Crucial Role of Post-Cookie Marketing
You’re here because you’re facing an uncomfortable truth: not only are your marketing campaigns not living up to expectations, you’re not even confident in the measurements you’re making. But you’…
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