Marketing

At Claravine, we talk a lot about Campaign Analytics. And we usually assume that our audience understands the industry jargon...

If you missed last week’s blog post read it now… Last week, I wrote that part of the challenge in...

Many companies, when they think about the campaign data they’d like to capture, suffer from a syndrome familiar to anyone...

What seemed like a tribute to the Coldplay song of the early 2000s or a hope to be back in...

If you’re a busy marketer, you juggle multiple competing priorities daily. The biggest one is often “we need more site...

In an increasingly competitive market, marketing success depends on advancing the customer experience and personalizing the customer journey across channels....