Digital Marketing

Award-winning tech adds Google Ads, Snap and Pinterest to growing portfolio of integrations Lehi, U.T. | October 17, 2022   Claravine, a pioneer in data integrity with its platform, The Data Standar…

There are more social media platforms than ever to run advertising on (but apparently not MySpace as I didn’t see any ads when I went to do my research for this article). But even if MySpace is not even …

Imagine a world where you actually are capping out the number of campaigns (10k) and ad groups (20k) available in Google Ads (that combo goes up to 200 million ad groups, btw).  While that seems nut…

“When is the right time for implementing standards?” This is the question we hear the most when talking to organizations who are starting their data integrity journey.  The honest answer is “t…

No matter the company, your marketing department has probably discussed a campaign related to sustainability. But are you considering the carbon footprint of your marketing and campaign operations themselves? …

It’s almost “lights out” for 3rd-party cookies, yet only 34% of brands have a strategy to accommodate the changes. We get it — while a first party data strategy shift is logical and ideal, it…

Marketing and advertising media — and the industry in general — is making a lot of noise around data clean rooms as the Holy Grail solution for post-cookie measurement. But without tackling the “messy …

The effectiveness of marketing efforts was much easier to quantify when there were only a few media channels from which to choose. (Can you even remember that far back!?) These days it’s not so simple. …

According to Gartner, bad data costs the average organization nearly $14 million a year. Bad marketing data is undoubtedly a leading contributor to this problem and will remain so as companies collect incre…

You’re here because you’re facing an uncomfortable truth: not only are your marketing campaigns not living up to expectations, you’re not even confident in the measurements you’re making. But you’r…