Thursday, 20 December, 2018

Capturing the Right Campaign Data Part 2

If you missed last week’s blog post read it now… Last week, I wrote that part of the challenge in...
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Friday, 14 December, 2018

Capturing the Right Campaign Data Part 1

Many companies, when they think about the campaign data they’d like to capture, suffer from a syndrome familiar to anyone...
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Monday, 10 December, 2018

And It Was All Yellow

What seemed like a tribute to the Coldplay song of the early 2000s or a hope to be back in...
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Wednesday, 12 September, 2018

For Brand Integrity, Know the Company You Keep

If you’re a busy marketer, you juggle multiple competing priorities daily. The biggest one is often “we need more site...
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Tuesday, 11 September, 2018

3 Overlooked Steps to Effective Personalization

In an increasingly competitive market, marketing success depends on advancing the customer experience and personalizing the customer journey across channels....
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Thursday, 4 January, 2018

3 Reasons 2018 will be the Year of Data Governance

I’ve been writing about data quality in marketing for quite a while now, and I think the moment is right...
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