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Digital Marketing
January 10, 2022
Here’s How Post-IDFA Mobile Measurement for Marketers Looks in 2022
Headlines will have you believe the sky is falling, but allowing iOS users to opt-in or out of data tracking will not, actually, cause the mobile marketing ecosystem to crumble. Confusions abound and learnin…
December 10, 2021
Conquering Data Sprawl, the Hidden Danger of SaaS Sprawl
SaaS sprawl, the unstoppable snowball of more and more tools at an enterprise’s disposal, underscores an even more important, foundational concept: data sprawl. Data sprawl threatens to upend your ability …
November 9, 2021
Going Deep on Deep Linking: Mobile, Deferred, Tips, & Examples
Americans are on their smartphones an average of 5.4 hours every day. Well, no wonder. We use them to browse, shop, consume news, conduct research, scroll through social media, play games, s…
September 9, 2021
The Big Reset: Re-thinking Marketing Data Strategy
Three steps for future-proofing your marketing, once and for all The easy way is rarely the right way, in life, or in business. When enterprises respond to changes in technology, consumer behavior, or t…
April 6, 2021
How to Improve Data Integrity: 3 Questions To Ask
Every company talks about their data strategy and how important it is to their digital transformation but who really owns the data strategy and where does it live? When framed this way it almost feels lik…
April 2, 2021
The Urgency of Digital Data Standards
Digital Data Standards are Fundamentally Missing Data standards rule the web - but it seems like most organizations wouldn’t know it. Take the marketing departments for example. Cross-channel teams…
January 28, 2021
10 Can’t-Miss Digital Marketing Trends and Tactics You Need to Add to Your Strategy in 2021
Have you ever thought to yourself, "how can I improve my digital marketing strategy?" Hopefully, you're nodding your head. In some way, shape, or form, you should come into a new year ready to reevaluate an…
January 13, 2021
How Data Controls Can Help Marketing Teams Focus on Higher-Return Activities and Boost ROI
In today's digital world, data is a business's lifeblood. Whether it's first-, second- or third-party data, this information helps them make more informed, data-backed decisions. For example, it helps produ…
October 7, 2020
22 Tips to Reduce Marketing Waste
Marketing waste, or wastage, is a term often misinterpreted. To clarify, it refers to marketing strategies and processes that are inefficient, costing a business time and money. It's now more important than …
June 11, 2020
Use Metadata for Personalization and Optimization
It's surprising to me how much marketing metadata is overlooked. Honestly, in many organizations, it is hardly discussed. Maybe the people responsible for it are hiding a mess and don't want to talk about i…
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