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Digital Marketing
December 14, 2016
Your org chart may be your problem
As humans we’re good at sorting things into piles -- very young children can put all the blocks together in one pile, all the little animals together in another. It’s easy, and we can see the sense in it. N…
December 7, 2016
Why data analyst pushback is good for your company
As a business executive you’ve got a lot to do--your responsibilities are many and varied, and it feels important for the people around you at your company to be team players and smooth the way whenever possi…
November 17, 2016
Marketing Data Analytics – a look at the year ahead
Perhaps the most noticeable change in the field of data analytics is how rapidly it’s growing. Every year companies are able to gain more data from their customer interactions, and the lag time between feedba…
November 15, 2016
Claravine Newsletter: Nov 15, 2016
Take a look here, to see what we're reading and talking about.…
November 11, 2016
Psst — No News might be Bad News.
If you’re not hearing from your data analysts, it could be that everything is fine, your website humming along like clockwork. But that’s not really a safe assumption to make. The last time an analyst broug…
October 11, 2016
Marketing and Analytics: What I've learned
I’ve worked in digital media and marketing for almost two decades -- but I’ve only been on the data side for a few months, since joining Claravine. There’s an astonishing amount to absorb! As I’m going …
October 5, 2016
Marketing data and musical chairs
I’m guessing that it might have been some time since you last played musical chairs, but you remember how it works: count the number of kids, set that number of chairs, minus one, in a circle, range everyone …
September 28, 2016
Interview with our CEO, Pt. 2: the future of the Analyst role
I got a chance to sit down recently with our CEO, Craig Scribner, to ask him a few questions about his past work as an analyst and about the factors that prompted him to found Claravine. Click here to read Part…
September 20, 2016
Three reasons why digital ad campaigns fail, and what to do about it
I’ve worked in digital media for almost 20 years, with 15 of those years working for an online news publisher supported by advertising. I can tell you that 15 years of watching thousands of ad buys of all siz…
September 13, 2016
Claravine Newsletter: Sept 13, 2016
Take a look, to see what we're reading and talking about.…
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