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Media / Ad Ops
December 8, 2023
Claravine’s Capabilities for Google Campaign Manager 360
Great news: Claravine has a new connector with Google’s Campaign Manager 360! With this integration, teams can unlock additional capabilities beyond the features included in our previous integration. Adv…
October 21, 2022
Claravine Expands Digital Ad Integration Library With Top Platforms
Award-winning tech adds Google Ads, Snap and Pinterest to growing portfolio of integrations Lehi, U.T. | October 17, 2022 Claravine, a pioneer in data integrity with its platform, The Data Standards…
October 21, 2022
The curious (and not so secret) case of paid media spend spillage
I want to own and operate a microbrewery with my brother sometime in the semi-near future. And, as part of any good business planning, you have to really understand your numbers. During my initial dive into…
September 28, 2022
Social Media Ad Platform Data Strategy
There are more social media platforms than ever to run advertising on (but apparently not MySpace as I didn’t see any ads when I went to do my research for this article). But even if MySpace is not even …
July 27, 2022
Streamline Google Ads Campaigns, Ad Groups and Ads data management
Imagine a world where you actually are capping out the number of campaigns (10k) and ad groups (20k) available in Google Ads (that combo goes up to 200 million ad groups, btw). While that seems nut…
March 31, 2022
CTV Measurement: Data Standards are Crucial Now & Integral to Future-Proofing
The IAB announced today its updated ad format guidelines for CTV (Connected TV), spurred by the rapid expansion of the sector and accompanying rise in ad spend. Interestingly, they also allude to the rising w…
February 14, 2022
“On the Brink”: Keeping the Lights on During a Measurement Blackout
“...advertisers are on the brink of losing their ability to measure advertising campaigns...” That’s how the IAB (Interactive Advertising Bureau) describes the outlook of marketing measurement barely …
February 8, 2022
Using Cohort Marketing & Measurement in Your Privacy-Friendly Strategy
Cohorts in marketing, measurement, and analytics aren’t new. But in the age of privacy-friendly marketing, they’re getting a lot more attention. Why? Because cohort analysis enables marketers to g…
February 7, 2022
Claravine + Adobe Workfront Integration for Consistency & Speed Across Campaign Workflows
Adobe Workfront users can now integrate workflow data across and beyond the Adobe Experience Cloud ecosystem with Claravine. Automate manual steps, accelerate creative production, streamline marketing op…
January 25, 2022
Fix These 7 Data Integrity Issues and Embrace Best Practices
Data integrity issues can be aggravating, like when they cause a momentary loss of access to a data set. They can also be catastrophic, like when they lead to a PII data breach of your entire customer base.…
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