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Media / Ad Ops
January 6, 2021
How Advertising Agencies Can Prepare for the Post-Pandemic World
The year 2020 has been one of unprecedented uncertainty, chalked full of challenges and obstacles the world has never seen. As we look toward 2021, it's abundantly clear that the COVID-19 pandemic has usher…
December 17, 2020
Calculating the Value of Paid Media Automation
When you’re bringing a new tool into your business process, it can be difficult to translate its value into a dollar amount. When considering tools to help streamline your paid media process, the main are…
August 26, 2020
Troubleshooter’s Guide to Google Campaign Manager Ad Tags
Google Campaign Manager (GCM) is an ad server within Google’s Marketing Platform. It allows marketers and agencies to host and manage their digital advertising all in one place and review creative perform…
August 4, 2020
The Ins and Outs of Digital Ad Trafficking and Ad Ops
For this article, we hired a top-secret Ad Trafficker pro to give us the scoop. He or she has asked to not be named to protect the innocent. What is digital ad trafficking A digital ad trafficking campaign …
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