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News
June 1, 2017
Is your marketing attribution machine choking on bad data?
This past weekend, my 15-year-old was mowing the grass in our yard -- a Memorial Day tradition for generations of American teenagers. About half way through the job, the lawn mower died. It turns out he had us…
May 25, 2017
More than one leg to stand on
I recently came across an idea that interested me in The Way to Design, by Steve Vassallo, award-winning designer and entrepreneur. He elaborated on a concept familiar to many engineers (and one that’s increa…
May 10, 2017
Changing the Business of Relying on Marketing Analytics
Stop me if you’ve heard this one: a digital analyst, with a background in web development and marketing, takes a role heading up web analytics for a Fortune 500 company...and finds himself in the midst of cha…
April 27, 2017
Fishing for Data Freedom, Landing an Unwelcome Surprise
It was a staple of the cartoons from my childhood: Seated on a river bank, an eager fishing enthusiast casts a line into the water and begins reeling in the line, imagining trout for dinner. Cue the laugh track…
April 20, 2017
Claravine: Company Update
Claravine is hitting a growth spurt. Since the new year we’ve renewed six annual contracts and brought on three Global 500 clients, two financial services companies and one leisure and hospitality provider. …
March 15, 2017
The Challenge and Promise of Digital Campaign Tracking
Have a look at this image. Sound familiar? Web analytics has held out the elusive promise of being a set-it-and-forget-it kind of thing. “Set up your reports, and the data will fill itself in.” That promise…
March 15, 2017
Claravine Newsletter: March 15, 2017
Take a look here, to see what we’re reading and talking about. Some of the headlines: --Big data won't drive creativity, Big Insights will True data insight can guide better customer communications. Having…
March 13, 2017
Interview with CEO/CFO Magazine: Craig Scribner
"Companies have an ongoing challenge handing over all of the right pieces of information to their analytics system, in order for the system to tell them how their marketing campaigns are performing... We allow …
February 23, 2017
Test-driven Development in Analytics
In the 2017 world of IT and systems engineering, Test-driven development (TDD) is quickly becoming the new mantra. No one writes a line of code these days without the intent to have that code check/test itself.…
February 15, 2017
The Importance of Data Cleanup
One of the biggest changes in the world of marketing technology in the last decade has been the rise of Analytics. We’ve arrived at a point where Analytics is an accepted word and a legitimate specialty. But…
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