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News
January 31, 2017
Accountability and Governance – new features for Claravine
Often, when companies release a marketing campaign, their analytics teams spend the next few days scrambling. As quickly as possible, they need to make sure all the data is pulling correctly. Are the tracking c…
January 19, 2017
Get to know the team — Craig Monson
We are proud of our team at Claravine — collectively we have decades of experience in digital media and technology. I recently sat down with our new Vice President of Sales, Craig Monson, to learn about what …
January 4, 2017
Campaign Analytics Tracking – How did we get here?
Looking at the world of campaign analytics in 2017, it can be challenging for anyone who didn’t grow up in the industry to make sense of its complexity. Seasoned analysts and marketers have a history with the…
November 22, 2016
Get to know the team — John Boyd
We are proud of our team at Claravine -- collectively we have decades of experience in digital media and technology. I recently sat down with Chief Operating Officer, John Boyd, to learn about what led him to …
November 17, 2016
Marketing Data Analytics – a look at the year ahead
Perhaps the most noticeable change in the field of data analytics is how rapidly it’s growing. Every year companies are able to gain more data from their customer interactions, and the lag time between feedba…
November 15, 2016
Claravine Newsletter: Nov 15, 2016
Take a look here, to see what we're reading and talking about.…
November 2, 2016
#AnalyticsSummit Presents: Closing the Loop on Data Validation
I’m pleased to be one of the featured speakers at the upcoming Observepoint Analytics Summit. It’s a free, virtual event, and I hope you’ll sign up for my session. To get you excited about it, here’s a …
October 25, 2016
Google Analytics vs. Adobe
So many people have written about the pros and cons of Adobe versus Google Analytics (GA). A quick search on the comparison will bring in a huge number of opinions. As a tracking code solutions provider with a …
September 22, 2016
An interview with our CEO, Craig Scribner
We are proud of our team here at Claravine! Between us, we have decades of experience in digital media and digital analytics -- and we’re having a ton of fun trying to build a world of better data collection,…
September 8, 2016
Ensuring a smooth data check-in at Hilton
Manually managing 20 separate campaign code spreadsheets, and manually testing links in batches of up to a hundred at a time -- that was how Hilton’s senior digital analyst was spending her days. In the pr…
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