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News
January 26, 2015
SAINT Myth #1: Classification Reports Always Mean What They Say
Picture a Thousand Words (i.e., Make a Chart) Adobe Analytics clients are genuinely surprised to learn how far off the mark their own reports have strayed. SAINT Classification technology isn't rocket science 
December 8, 2014
Omniture Page Tracking with AJAX – Clear the Cache!
Watch out for Bridges and Hop-onsOmniture Page Calls in AJAX, like the Bluth company stair car, are susceptible to hop-ons.Since my tenure there over a decade ago, Omniture has gone through a series of evolutio…
August 18, 2014
DTM and the Case for Direct Call Rules
Cut to the Chase If you're here to learn how to implement Direct Call Rules in Adobe's Dynamic Tag Manager (DTM), you should jump to the end. There's almost no documentation anywhere else online showing you ho…
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