Thursday, 14 December, 2017

Getting Full Value from Adobe Analytics

Despite the fact that Adobe Analytics captures and measures campaign dimensions extremely well, sometimes the codes your system captures don’t...
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Thursday, 9 November, 2017

Fun Facts about Adobe Analytics and Campaign Dimensions

It’s not every day that I learn something new about Adobe Classifications. I was an Omniture employee when this technology...
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Wednesday, 10 May, 2017

Changing the Business of Relying on Marketing Analytics

Stop me if you’ve heard this one: a digital analyst, with a background in web development and marketing, takes a...
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Wednesday, 4 January, 2017

Campaign Analytics Tracking – How did we get here?

Looking at the world of campaign analytics in 2017, it can be challenging for anyone who didn’t grow up in...
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Monday, 7 March, 2016

Everybody Hates Sub-Classifications…But Not Us

Since their inception, Sub-Classifications (aka Nested Classifications) have come to represent a hiss and a byword among most Adobe Analytics/Omniture...
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Monday, 26 January, 2015

SAINT Myth #1: Classification Reports Always Mean What They Say

Picture a Thousand Words (i.e., Make a Chart) Adobe Analytics clients are genuinely surprised to learn how far off the...
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