SAINT Classifications

Despite the fact that Adobe Analytics captures and measures campaign dimensions extremely well, sometimes the codes your system captures don’t...

It’s not every day that I learn something new about Adobe Classifications. I was an Omniture employee when this technology...

Stop me if you’ve heard this one: a digital analyst, with a background in web development and marketing, takes a...

Looking at the world of campaign analytics in 2017, it can be challenging for anyone who didn’t grow up in...

Since their inception, Sub-Classifications (aka Nested Classifications) have come to represent a hiss and a byword among most Adobe Analytics/Omniture...

Picture a Thousand Words (i.e., Make a Chart) Adobe Analytics clients are genuinely surprised to learn how far off the...