Wednesday, 9 August, 2017

Adobe’s Classification Rule Builder and Claravine

Every once in a while, we get a question about how Claravine is different from Adobe’s inbuilt Classification Rule Builder...
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Thursday, 22 June, 2017

The analytics challenge of pharma marketing – Part 2, Solutions

Claravine interviewed Dominic Tassone of the Indegene Encima Group for this two-part series focused on the unique campaign tracking challenges...
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Thursday, 27 April, 2017

Fishing for Data Freedom, Landing an Unwelcome Surprise

It was a staple of the cartoons from my childhood: Seated on a river bank, an eager fishing enthusiast casts...
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Wednesday, 15 March, 2017

The Challenge and Promise of Digital Campaign Tracking

Have a look at this image. Sound familiar? Web analytics has held out the elusive promise of being a set-it-and-forget-it...
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Thursday, 23 February, 2017

Test-driven Development in Analytics

In the 2017 world of IT and systems engineering, Test-driven development (TDD) is quickly becoming the new mantra. No one...
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Wednesday, 4 January, 2017

Campaign Analytics Tracking – How did we get here?

Looking at the world of campaign analytics in 2017, it can be challenging for anyone who didn’t grow up in...
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