Thursday, 20 December, 2018

Capturing the Right Campaign Data Part 2

If you missed last week’s blog post read it now… Last week, I wrote that part of the challenge in...
Read Article
Wednesday, 22 August, 2018

The "Unspecified" Problem

You’ve created a beautiful new digital campaign for your brand that you plan to track through Adobe Analytics. Perhaps you’re...
Read Article
Monday, 20 August, 2018

Running Your Enterprise on Premium Data

Suppose you were lucky enough to own a Lamborghini or some other outrageously expensive and powerful luxury car. What kind...
Read Article
Friday, 12 January, 2018

Talking 'bout a (clean data) Revolution

By now, you’ve probably seen some version of this alarming news: Bad Data Costs US companies three trillion dollars a...
Read Article
Thursday, 4 January, 2018

3 Reasons 2018 will be the Year of Data Governance

I’ve been writing about data quality in marketing for quite a while now, and I think the moment is right...
Read Article
Thursday, 21 December, 2017

Have you gone through your pre-launch checklist?

Would you feel comfortable taking off in a plane, knowing that the pilot and co-pilot had neglected to run through...
Read Article