Tuesday, 16 October, 2018

Stop Fixing Your Marketing Data

Have you heard this one? “Yes, results from the marketing campaigns are coming in. We’ll have insights for the business...
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Thursday, 4 October, 2018

The Emergence of Digital Experience Data Management

The State of Digital Analytics The digital experience is more important to brand success than ever before. This customer engagement...
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Thursday, 4 October, 2018

Data without the Trauma

In The Paradox of Choice, Psychologist Barry Schwartz’s describes a phenomenon well-known to many consumers. Put two or three options...
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Wednesday, 12 September, 2018

For Brand Integrity, Know the Company You Keep

If you’re a busy marketer, you juggle multiple competing priorities daily. The biggest one is often “we need more site...
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Monday, 10 September, 2018

What is Your Marketing ROI?

If you were asked about the ROI (Return on Investment) you are getting from your marketing campaigns, would you be...
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Wednesday, 5 September, 2018

How to Make "UTM Parameters" Work for You

In Google Analytics you can see that your marketing efforts are paying off in the form of website traffic, but...
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