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Are you trying to solve any of these challenges?

  • Manage structured data for campaigns, content, product catalogs or other marketing data
  • Enrich your digital platforms (e.g. analytics, CMS) for better personalization and insights
  • Improve tracking code/Adobe CID classifications globally
  • Build an improved and standardized process in your digital advertising/media operations
  • Unify disparate internal and external teams/agencies around creating clean and uniform data
  • Trying to get a taxonomy implementation buy-in, including standardizing naming conventions across content and campaigns
  • Going through a digital transformation and not sure where to begin

If any of these issues are important to you, Claravine can help. Schedule a demo today.

Learn how the best brands master campaign tracking

Marketing success begins with good data. This guide shares the steps any organization can take to implement campaign tracking best practices and optimize spend based on richer insights.

This guide will cover important topics including:

  • How to align campaign measurement with strategic marketing objectives
  • How to enforce a consistent classification taxonomy across teams and channels
  • How to optimize digital marketing based on reported performance metrics

Get Started

Learn how we can help you instantly standardize your tracking and improve your data quality in ways that drive better decisions.

Analytics

Tuesday, 15 December, 2020

The Biggest Event of 2020 – Welcome to Google Analytics 4

Thursday, 23 January, 2020

Digital Analytics Toolbox

Wednesday, 4 December, 2019

A Season of [Analytics] Giving: Craig Scribner

Wednesday, 23 October, 2019

6 Limitations of Google Campaign URL Builder

Thursday, 20 December, 2018

Capturing the Right Campaign Data Part 2

Friday, 14 December, 2018

Capturing the Right Campaign Data Part 1

1 2 3 … 13

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