Web Analytics

If you missed last week’s blog post read it now… Last week, I wrote that part of the challenge in...

Many companies, when they think about the campaign data they’d like to capture, suffer from a syndrome familiar to anyone...

What seemed like a tribute to the Coldplay song of the early 2000s or a hope to be back in...

Have you heard this one? “Yes, results from the marketing campaigns are coming in. We’ll have insights for the business...

The State of Digital Analytics The digital experience is more important to brand success than ever before. This customer engagement...

In The Paradox of Choice, Psychologist Barry Schwartz’s describes a phenomenon well-known to many consumers. Put two or three options...