Claravine Brings On Jackie Cooper to Lead the Customer Experience Team

Former Twitter tech lead is among 16 new hires to Claravine’s growing engineering, product, sales and marketing teams

Lehi, UT, June 23, 2022Claravine, a pioneer in data integrity with its platform, The Data Standards Cloud, has expanded its senior leadership team with the appointment of Jackie Cooper as Vice President of Customer Experience. As head of the Customer Experience organization, Cooper elevates the voice of the customer by promoting a customer-centric mindset across the organization. Cooper will be focused on highlighting the increased customer value and adoption of the platform’s integrations as well as building upon Claravine’s industry-leading retention rate (95%+ for the past two years).

Cooper, and Claravine’s 16 additional new hires since Q1 2022, come at a time as the company continues to support major brands like Under Armour, Ancestry and Vanguard, among other Fortune 1000 companies. As measurement requirements continue to change within marketing, Claravine is staying focused on its ambitious growth, positioning itself to double its revenue this year. The deprecation of the third-party cookie and consumer privacy concerns are two primary factors creating an increased need for platforms like Claravine to help marketers to institute good data hygiene at their organizations and implement new strategies for campaign measurement and optimization. 

Prior to joining Claravine, Cooper led the Technical Solutions Consulting and Ad Network Partnerships teams for the MoPub business unit of Twitter, which was sold for $1.05 billion in 2022. Having worked in the advertising ecosystem for 10 years, she has a deep understanding of the supply and demand sides of the business from both a technical and business lens. Cooper also brings her strategic client support experience and people management skills from her time at Indeed. 

At Claravine, Cooper’s responsibilities will include leading, expanding and mentoring the Customer Success teams by setting strategy and prioritizing objectives and key results; deploying programs to help drive business value with customers, customer goal achievement, new features, and new use-cases; building a global professional services organization to support customers from onboarding and training; and partnering very closely with our sales teams to engage with leaders at prospective customers and existing customers to define goals and leverage our products and services to achieve them.

“With first-party data becoming a more critical component for success, it’s an exciting time for Claravine as our platform is centered around helping brands to activate their data and keep data hygiene standards. It’s rewarding to be part of the solutions that are helping brands to stay ahead and be well prepared for both technology changes as well as evolving consumer privacy needs,” said Cooper. “It’s been great working with the team so far, and I look forward to continuing to progress our initiatives and growth goals forward.”

Coming off the back of the recent announcement of an additional $15.5 million in Series B funding led by Five Elms Capital, Claravine’s influx of new hires – mainly consisting of engineering positions – will help the company in pursuing its ambitious growth goal of doubling its revenue this year, accelerating product development, and investing in the success of our customers by ensuring we have top talent.

“Powering great customer experiences requires great data. It’s our mission to ensure organizations have the best solution available to establish global data standards from the start in order to shift their focus, efforts and attention on how to better utilize insights to enhance the customer experience,” said Allen. “I’m more than confident in Jackie and all the new team members in their ability to push our platform forward to continue to automate data workflows and improve data quality for the best brands globally now, and long into the future.”

About Claravine

Claravine is a pioneer in Data Integrity for the global enterprise. We empower a proactive approach to marketing measurement by activating data standards across people and technology, bridging the silos that limit speed and decisions. That’s why nearly a quarter of the Fortune 100 use our platform, The Data Standards Cloud, to define, apply and connect standards across their ecosystem for faster decisions, greater agility, and increased ROI. www.claravine.com

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