Many organizations only effectively track a fraction of their total digital marketing spend. As a result, analytics leaders are left dealing with data quality and accuracy issues, instead of investing in the analysis that they need to drive their business.
This webinar focuses on how leading brands are implementing best-in-class campaign tracking processes that:
- Enforce a consistent tracking taxonomy across marketing channels and teams
- Systematically validate tracking readiness before campaign launch
As a result, these organizations are able to drive better decisions through richer, more accurate campaign data leading to improved marketing ROI.