ad ops

Table of Contents Americans are on their smartphones an average of 5.4 hours every day.   Well, no wonder.  We use them to browse, shop, consume news, conduct research, scroll through social m…

Successful brands market their products and services by telling stories that connect with their audiences on a personal level. Of course, it’s tough to establish one-to-one connections through traditional…

The digital advertising industry has had to adapt to worldwide consumer demand for stricter privacy controls. Regulations set forth by GDPR and CCPA, Apple’s changes to IDFA, and Google’s upcoming phase…

Big Brands are Responding to Internet Privacy Changes by Prioritizing First-Party Data, but Many Face Obstacles  Big Tech’s relationship with advertisers is entering a new era, one without the go-to too…

You know that creepy feeling you get when you feel like you’re being followed? I mean, across the web. Like when you do a little online store browsing and you see those same or similar items pop up later…

Update: FLoC is dead, but cohorts are far from it! Find out why they're even more important with Google's January 2022 announcement of its FLoC replacement: Google Topics. Read on for cohort optimization a…

When you’re bringing a new tool into your business process, it can be difficult to translate its value into a dollar amount. When considering tools to help streamline your paid media process, the main are…

For this article, we hired a top-secret Ad Trafficker pro to give us the scoop. He or she has asked to not be named to protect the innocent. What is digital ad trafficking  Digital ad trafficking is the proc…

Streamlining your Ad Metadata Management The mad scramble is on to pause and update digital advertising. What exactly am I referring to? Here are just a few examples in recent times where brand…

Many teams we work with run into a common situation: they want to include certain elements like source and product name in all their campaign URLs so they can easily export that data, run personalization, or …