Skip to content
Toggle Menu
Product
How the platform works
Platform Overview
Claravine AI
Define Standards
Apply Standards
Connect Standards
Integrations
Support & Security
Solutions by business need
All Use Cases
Campaign Tracking
Content & Creative
Media & Ad Ops
Mobile Marketing
Introducing Claravine AI - artificial intelligence to bring structure to your data
Learn More
Learn
Recent Posts
Naming Conventions Aren’t Enough. It’s Time for Content IDs
How to Enhance the Content Supply Chain with Better Data
Driving Drama-Free Data: A 2023 Review
8 Expert Tips on Implementing Data Standards
Resources
Blog
Case Studies
Webinars & Guides
Claravine Academy
Customer Programs
Knowledge Base
New Research
Learn how advertisers today manage their marketing data.
Access Report
Why
Why Claravine?
Why Claravine
All Case Studies
Partners
Use Cases
Saatchi & Saatchi Case Study
Carhartt Case Study
Pricing
Use Cases
Company
Company
Careers & Culture
Partner Program
Claravine Academy
Referral Program
Values
Latest News
AWS Advertising and Marketing Technology Competency
Claravine AI Revolutionizes Marketing Metadata Management
Inc. 5000 – Fourth Consecutive Year
Claravine Acquires AI-Powered Content Classification Company Netra
Claravine Joins the AWS Marketplace
Programmatic Power Player 2023
Contact Us
Claravine
770 E. Main Street #360
Lehi, Utah 84043
1-(385) 286-0800
info@claravine.com
Get in touch
Login
Get Started
ad ops
November 9, 2021
Going Deep on Deep Linking: Mobile, Deferred, Tips, & Examples
Americans are on their smartphones an average of 5.4 hours every day. Well, no wonder. We use them to browse, shop, consume news, conduct research, scroll through social media, play games, s…
September 8, 2021
The Ins and Outs of Dynamic Creative Optimization (DCO)
Successful brands market their products and services by telling stories that connect with their audiences on a personal level. Of course, it’s tough to establish one-to-one connections through trad…
September 1, 2021
The Future of Programmatic Advertising in a Post-Cookie World
The digital advertising industry has had to adapt to worldwide consumer demand for stricter privacy controls. Regulations set forth by GDPR and CCPA, Apple’s changes to IDFA, and Google’s upcoming phase…
August 19, 2021
Research Shows First-Party Data is Advertisers’ Top Choice for Ad Targeting
Big Brands are Responding to Internet Privacy Changes by Prioritizing First-Party Data, but Many Face Obstacles Big Tech’s relationship with advertisers is entering a new era, one without the go-…
June 25, 2021
Third-Party Cookies Defined and the 4 Top Alternatives
You know that creepy feeling you get when you feel like you’re being followed? I mean, across the web. Like when you do a little online store browsing and you see those same or similar items p…
March 16, 2021
Google FLoC: The Details Matter for Managing Your Own Cohorts
Update: FLoC is dead, but cohorts are far from it! Find out why they're even more important with Google's January 2022 announcement of its FLoC replacement: Google Topics. Read on for cohort optimization a…
December 17, 2020
Calculating the Value of Paid Media Automation
When you’re bringing a new tool into your business process, it can be difficult to translate its value into a dollar amount. When considering tools to help streamline your paid media process, the main are…
August 4, 2020
The Ins and Outs of Digital Ad Trafficking and Ad Ops
For this article, we hired a top-secret Ad Trafficker pro to give us the scoop. He or she has asked to not be named to protect the innocent. What is digital ad trafficking A digital ad trafficking campaign …
April 14, 2020
The case for comprehensive digital ad metadata
Streamlining your Ad Metadata Management The mad scramble is on to pause and update digital advertising. What exactly am I referring to? Here are just a few examples in recent times where brand…
March 10, 2020
Tracking Code Structures: Pros & Cons
Many teams we work with run into a common situation: they want to include certain elements like source and product name in all their campaign URLs so they can easily export that data, run personalization, or …
Post navigation
Prev
Next
Get Started
Find out why hundreds of customers use Claravine
Contact Us
Back to Top