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analytics
June 24, 2021
Culture and Collaboration is Key to Measurement Changes
Digital media created the ability for marketers to observe, measure, and optimize their marketing efforts. Many companies have been built and sold around various capabilities to more effectively create a…
December 15, 2020
The Biggest Event of 2020 – Welcome to Google Analytics 4
It was about a year ago that the term “App+Web Property” was introduced to the Google Analytics world. Fast forward through the tumultuous year and in October, the beta version of “App+Web Property…
November 19, 2020
The Ultimate Ultimate UTM: UTM_ID
Why this has been kept secret for so long is beyond us here at Claravine but we wanted to emphasize that there is a little thing Google created called “utm_id” that is a gateway to substantial efficienc…
January 23, 2020
Digital Analytics Toolbox
The new decade is in full swing - and so are the top new year's resolutions for 2020. However, this months’ goals encompass more than managing finances and going to the gym. For many professionals, Januar…
December 11, 2019
Digital analytics data enrichment [business uses from expert Adam Greco]
Digital data is more important than ever in today's business landscape. The most traditional aspects of business have moved online, and businesses are clamoring to record and strategically use every click made …
December 4, 2019
A Season of [Analytics] Giving: Craig Scribner
Craig Scribner, web analytics expert, president and founder of Claravine shares the golden nuggets of analytics career development. More than a ‘how-to’ - Craig offers insight into the most impactful lesson…
November 7, 2019
Google Analytics Campaign Tracking [for beginners]
At Claravine, we talk a lot about Campaign Analytics. And we usually assume that our audience understands the industry jargon we’re throwing around. After all, most Claravine clients found our sol…
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