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campaign management
November 9, 2021
Going Deep on Deep Linking: Mobile, Deferred, Tips, & Examples
Americans are on their smartphones an average of 5.4 hours every day. Well, no wonder. We use them to browse, shop, consume news, conduct research, scroll through social media, play games, s…
November 19, 2020
The Ultimate Ultimate UTM: UTM_ID
Why this has been kept secret for so long is beyond us here at Claravine but we wanted to emphasize that there is a little thing Google created called “utm_id” that is a gateway to substantial efficienc…
August 26, 2020
Troubleshooter’s Guide to Google Campaign Manager Ad Tags
Google Campaign Manager (GCM) is an ad server within Google’s Marketing Platform. It allows marketers and agencies to host and manage their digital advertising all in one place and review creative perform…
August 4, 2020
The Ins and Outs of Digital Ad Trafficking and Ad Ops
For this article, we hired a top-secret Ad Trafficker pro to give us the scoop. He or she has asked to not be named to protect the innocent. What is digital ad trafficking A digital ad trafficking campaign …
May 21, 2020
Keep the Campaign Data Flowing: Tag Validation and Monitoring
For digital marketers and advertisers creating campaigns, data and marketing tag/pixel validation provide continuous monitoring of key pages and customer analytics. Users can configure pages that they most care…
April 14, 2020
The case for comprehensive digital ad metadata
Streamlining your Ad Metadata Management The mad scramble is on to pause and update digital advertising. What exactly am I referring to? Here are just a few examples in recent times where brand…
March 10, 2020
Tracking Code Structures: Pros & Cons
Many teams we work with run into a common situation: they want to include certain elements like source and product name in all their campaign URLs so they can easily export that data, run personalization, or …
November 7, 2019
Google Analytics Campaign Tracking [for beginners]
At Claravine, we talk a lot about Campaign Analytics. And we usually assume that our audience understands the industry jargon we’re throwing around. After all, most Claravine clients found our sol…
October 23, 2019
Google Campaign URL/UTM Builder: Common Issues & Alternatives
You’re about to run a global digital marketing campaign. Here are six things you should consider before using the free Google Campaign URL/UTM Builder to create campaign tracking URLs. Google’s Cam…
October 1, 2019
Stop Fixing Your Paid Media Analytics: How to Automate Tracking
Given the priority and importance organizations place on digital media, why is such a large proportion of digital media spend - 40-60% - tracked ineffectively? These tracking deficiencies have a measurable c…
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