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data strategy
September 9, 2021
The Big Reset: Re-thinking Marketing Data Strategy
Three steps for future-proofing your marketing, once and for all The easy way is rarely the right way, in life, or in business. When enterprises respond to changes in technology, consumer behavior, or t…
January 29, 2020
What is First Party Data? Your 1P Data Strategy Starts Here
The final days for 3rd-party cookies are were here (now Google has currently delayed to 2024). While browsers such as Firefox and Safari led the way on deprecating 3rd-party tracking, Google Chrome (and …
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