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first party data
August 19, 2021
Research Shows First-Party Data is Advertisers’ Top Choice for Ad Targeting
Big Brands are Responding to Internet Privacy Changes by Prioritizing First-Party Data, but Many Face Obstacles Big Tech’s relationship with advertisers is entering a new era, one without the go-…
August 5, 2021
No Cookies for You! How Big Brand Advertisers Are Moving Ahead Without Third-Party Cookies and IDFA
New research: Advertisers see the path ahead in the face of privacy changes from Apple and Google Under increasing regulatory and societal pressure to protect user privacy, Google is phasing out thos…
January 29, 2020
What is First Party Data? Your 1P Data Strategy Starts Here
The final days for 3rd-party cookies are were here (now Google has currently delayed to 2024). While browsers such as Firefox and Safari led the way on deprecating 3rd-party tracking, Google Chrome (and …
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