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August 26, 2020
Troubleshooter’s Guide to Google Campaign Manager Ad Tags
Google Campaign Manager (GCM) is an ad server within Google’s Marketing Platform. It allows marketers and agencies to host and manage their digital advertising all in one place and review creative perform…
November 7, 2019
Google Analytics Campaign Tracking [for beginners]
At Claravine, we talk a lot about Campaign Analytics. And we usually assume that our audience understands the industry jargon we’re throwing around. After all, most Claravine clients found our sol…
October 23, 2019
Google Campaign URL/UTM Builder: Common Issues & Alternatives
You’re about to run a global digital marketing campaign. Here are six things you should consider before using the free Google Campaign URL/UTM Builder to create campaign tracking URLs. Google’s Cam…
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