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marketing tags
June 24, 2020
5 Tag Governance Tips Every Marketer Should Know
By the end of today, approximately 2.13 digital marketing tools will be born. Just in the last decade, the industry has gone from a few dozen analytics and ad tech solutions to over 7,000 marketing technology s…
May 21, 2020
Keep the Campaign Data Flowing: Tag Validation and Monitoring
For digital marketers and advertisers creating campaigns, data and marketing tag/pixel validation provide continuous monitoring of key pages and customer analytics. Users can configure pages that they most care…
March 10, 2020
Tracking Code Structures: Pros & Cons
Many teams we work with run into a common situation: they want to include certain elements like source and product name in all their campaign URLs so they can easily export that data, run personalization, or …
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