Thursday, 4 January, 2018

3 Reasons 2018 will be the Year of Data Governance

I’ve been writing about data quality in marketing for quite a while now, and I think the moment is right...
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Thursday, 21 December, 2017

Have you gone through your pre-launch checklist?

Would you feel comfortable taking off in a plane, knowing that the pilot and co-pilot had neglected to run through...
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Thursday, 14 December, 2017

Getting Full Value from Adobe Analytics

Despite the fact that Adobe Analytics captures and measures campaign dimensions extremely well, sometimes the codes your system captures don’t...
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Thursday, 9 November, 2017

Fun Facts about Adobe Analytics and Campaign Dimensions

It’s not every day that I learn something new about Adobe Classifications. I was an Omniture employee when this technology...
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Wednesday, 25 October, 2017

This time, Bring Good News

In the 2017 world of IT and systems engineering, Test-driven development (TDD) is the new mantra. No one writes a...
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Friday, 20 October, 2017

Marketing and Analytics – Part 3: Analytics is the Future

Recently, I sat down with one of our newer clients, the customer intelligence director for a global hospitality brand, to...
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