Monday, 28 August, 2017

Marketing Performance Measurement: Where Are We?

Over the last couple of years we’ve heard a lot of noise about marketing becoming a “revenue center, instead of...
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Wednesday, 16 August, 2017

How Much of Your Marketing Spend Goes Untracked?

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Wednesday, 7 June, 2017

Are you sure you know what you think you know?

When you’re in charge of the Library of Congress, there are probably all kinds of pressing practical concerns. Daniel J....
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Thursday, 1 June, 2017

Is your marketing attribution machine choking on bad data?

This past weekend, my 15-year-old was mowing the grass in our yard — a Memorial Day tradition for generations of...
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Thursday, 25 May, 2017

More than one leg to stand on

I recently came across an idea that interested me in The Way to Design, by Steve Vassallo, award-winning designer and...
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Wednesday, 17 May, 2017

Claravine Newsletter: May 17, 2017

Take a look here, to see what we’re reading and talking about. Some of the headlines:   —Marketing Technology May...
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