One marketing taxonomy for every connected platform, team, agency, and agent
Claravine is The Data Standards Platform allowing your teams to plan, manage, distribute, and govern campaign and content taxonomies.
We enable your reporting and AI with context from intake to measurement.
- Unified cross-platform IDs
- SOC 2 Type II
- 25% of the Fortune 100 rely on Claravine
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Taxonomy is not the challenge, standardization and enforcement are
It takes months to build a taxonomy and agree on it. Yet, it's just the beginning of your journey. Once ready, your taxonomy has to survive every handoff between teams, agencies, platforms, and AI agents, to ensure reliable campaigning and measurement.
A taxonomy that diverges across systems isn't governed
Your biggest performance lever is the least governed one. Taxonomy and metadata standards rarely reach the creative layer — so the decisions that move results most are the ones your standard never described, and measurement, dynamic creative optimization and generative AI all inherit the gap.
64% of B2B marketing leaders don't trust their own marketing measurement for decision-making
— Forrester
Your biggest performance lever is the least governed one
Taxonomy and metadata standards rarely reach the creative layer — so the decisions that move results most are the ones your standard never described, and measurement, dynamic creative optimization and generative AI all inherit the gap.
47% of a campaign's contribution to sales is attributable to creative, ahead of reach at 22%
— Nielsen
Your taxonomy never reaches your teams and platforms
Approval records a decision, and there's nothing to carry it further. Until the taxonomy reaches the teams, tools and agencies where the work happens, they work from the version they remember, causing workflow and measurement gaps.
50% adoption for data governance inside marketing, against 91% for AI content production
— State of Martech
One platform for marketing taxonomy and metadata
Claravine helps brands and agencies design and plan marketing taxonomies for campaigns, content, and more. The platform pushes one governed standard into every system: from intake to measurement to agents.
- CDP / DXP
- Spreadsheets
- Media Buying
- Email
- DAM / Content
- Display / Video
- Search
- Social
Platform Interfaces
The Data Standards Platform
Claravine Campaign
Design and set the taxonomy and naming for your campaigns, audiences, ads and tracking links. Validate on entry. Push governed IDs and attributes downstream.
Learn more about Claravine Campaign
Claravine Content
Extend naming and taxonomy standards to every content asset you produce, with a unified and governed cross-platform ID that travels from intake to execution, reporting, and agentic flows.
Learn more about Claravine Content
Claravine Management
Get in control of your taxonomy as it scales across teams, brands, regions and agencies. Plan, approve and distribute the changes to every connected platform and team that uses it.
Learn more about Claravine Management
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How brands and agencies benefit from a governed marketing taxonomy
Claravine governs marketing taxonomy for a quarter of the Fortune 100 as well as the agencies they partner with.
$1.5M
Saved in software costs by moving teams to a single tracking standard
Read the Bristol Myers Squibb story
20% → ~100%
Agency compliance with the taxonomy across 200+ countries
Read the Colgate-Palmolive story
“I would 100% recommend Claravine to our peers because of the ease of the tool and the value you get out of it [...] We saw instant value as soon as we implemented it, and it's only continued to grow as we continue to partner with Claravine.”
“For us, choosing Claravine was about consistency so we could continue to scale.”
“Because of the data we're capturing from Claravine... we're able to see if a particular campaign is running creative across other sponsorships that we didn't know were in place. And if those gaps were there, then Claravine came to save the day.”
Governed marketing taxonomy at work in your industry
See how data-driven companies benefit from The Data Standards Platform in marketing-heavy industries.
Retail
25% Of the Analytics team time saved with automated campaign tracking
Carhartt
CPG
20% → ~100% Agency compliance with the taxonomy across 200+ countries
Colgate-Palmolive
Healthcare & Pharma
$1.5M Saved in software costs by moving teams to a single tracking standard
Bristol Myers Squibb
All industries
Explore every industry we serve
Ready for your marketing ecosystem
Claravine seamlessly connects to your marketing ecosystem. The platform ensures bi-directional data flows between your connected platforms and provides modern interfaces for your marketing, data teams, agency partners, and agentic AI.
Are you ready to standardize and govern your marketing taxonomy?
You're just a couple clicks away from your tailored demo of The Data Standards Platform. We already handle campaign and content taxonomies for 25% of Fortune 100, let's talk.