10 Jul 2019

Claravine’s New Chief Product Officer Leads Integrations With Google and Facebook

Today Claravine announced it has hired Chris Comstock as Chief Product Officer, where he will lead product innovation of Claravine’s...
Read More
27 Jun 2019

How to Govern Tracking Code Creation

Suppose your team has received a mandate from above: your company is about to amp up its digital marketing in...
Read More
07 May 2019

Data Disorganization is a Big Problem

Last week, my colleague wrote about Building an Accurate View of Marketing Performance, with the recommendation that organizations should put...
Read More
25 Apr 2019

Building an Accurate View of Marketing Performance

If you do a web search for “Build a Marketing Dashboard,” or “How to Measure Marketing Success,” you’ll find plenty...
Read More
02 Apr 2019

The Do’s and Don’ts of Data Enrichment

The recent Analytics Nexus event, hosted by Claravine, included an industry-leading lineup of speakers. If you weren’t able to attend,...
Read More
06 Mar 2019

Google Analytics Campaign Tracking

At Claravine, we talk a lot about Campaign Analytics. And we usually assume that our audience understands the industry jargon...
Read More