07 May 2019

Data Disorganization is a Big Problem

Last week, my colleague wrote about Building an Accurate View of Marketing Performance, with the recommendation that organizations should put...
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25 Apr 2019

Building an Accurate View of Marketing Performance

If you do a web search for “Build a Marketing Dashboard,” or “How to Measure Marketing Success,” you’ll find plenty...
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02 Apr 2019

The Do’s and Don’ts of Data Enrichment

The recent Analytics Nexus event, hosted by Claravine, included an industry-leading lineup of speakers. If you weren’t able to attend,...
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06 Mar 2019

Google Analytics Campaign Tracking

At Claravine, we talk a lot about Campaign Analytics. And we usually assume that our audience understands the industry jargon...
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20 Dec 2018

Capturing the Right Campaign Data Part 2

If you missed last week’s blog post read it now… Last week, I wrote that part of the challenge in...
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14 Dec 2018

Capturing the Right Campaign Data Part 1

Many companies, when they think about the campaign data they’d like to capture, suffer from a syndrome familiar to anyone...
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