14 Dec 2018

Capturing the Right Campaign Data Part 1

Many companies, when they think about the campaign data they’d like to capture, suffer from a syndrome familiar to anyone...
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10 Dec 2018

And It Was All Yellow

What seemed like a tribute to the Coldplay song of the early 2000s or a hope to be back in...
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16 Oct 2018

Stop Fixing Your Marketing Data

Have you heard this one? “Yes, results from the marketing campaigns are coming in. We’ll have insights for the business...
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04 Oct 2018

The Emergence of Digital Experience Data Management

The State of Digital Analytics The digital experience is more important to brand success than ever before. This customer engagement...
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04 Oct 2018

Data without the Trauma

In The Paradox of Choice, Psychologist Barry Schwartz’s describes a phenomenon well-known to many consumers. Put two or three options...
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28 Sep 2018

Claravine: Our Story

The Marketing Problem No One Wanted to Discuss As employee #56 at Omniture (now Adobe), I had a front-row seat...
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