The Standard in Data

Let the people closest to your data create quality data from the start. Meet The Data Standards CloudTM - the future of your data's integrity.

Trusted by these companies and more

Take a proactive approach to future proofing.  A data strategy anchored in standards frees you from the disruption of policy and privacy changes while helping your teams focus on what matters – results.

Get content to market in record time. Learn how. 

Deliver personalized experiences that convert. Read more.

Experiment and attribute, even in a changing identity landscape. Explore. 

Discover quick, reliable measurement and insights. Check it out. 

Solve complex business challenges by unlocking AI’s potential. See how. 

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Construct and manage your data language from one central platform.

Integrate and automate standards across your partners, channels and systems.

Monitor, update and govern access to standards in a secure, flexible platform that scales and grows with you.

We believe Data Integrity starts with standards. Stop spending time fixing poor quality data. Start creating consistent, complete and rich data through standards.


Your marketing stack needs premium data to drive premium performance. Claravine unifies campaign and experience tracking across ad solutions, channels, and marketing platforms, ensuring precision across each marketing execution. As a result, you have the data quality to power unified reporting views, attribution models, and personalized experiences across each customer touchpoint.

Hear how Claravine transform Under Armour's marketing data


The only platform that lets you take ownership of your data integrity.