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POWER YOUR ECOSYSTEM
Your marketing stack needs premium data to drive premium performance. Claravine unifies campaign and experience tracking across ad solutions, channels, and marketing platforms, ensuring precision across each marketing execution. As a result, you have the data quality to power unified reporting views, attribution models, and personalized experiences across each customer touchpoint.
The process to launch, track, and optimize enterprise digital marketing is broken.
The expansion in marketing point solutions, channels, devices, and touchpoints has created complexity that has broken traditional processes to launch, track, and optimize digital marketing, advertising and content publishing at an enterprise scale. Specifically, enforcing data standards and naming conventions across campaigns, content, ads, and experiences has become a huge problem, requiring manual, spreadsheet-driven processes.
As a result, experiences are suboptimal, productivity is wasted, and investments in marketing and advertising are held hostage to bad data, costing organizations millions of dollars annually.
How Claravine Helps
STANDARDIZE
YOUR TAXONOMY
Enforce data taxonomies, naming conventions and
collaborative processes across platforms and teams
collaborative processes across platforms and teams
Create custom templates for campaign and content data standards
Track, view and edit submissions
Measure compliance and enable audits
Control metadata access by team and system
AUTOMATE YOUR
GOVERNANCE
Validate and monitor campaign, data, and page readiness to ensure
optimal customer experiences and full data capture
optimal customer experiences and full data capture
Automate data governance across media platforms
Enable decentralized, compliant tracking code generation
Govern workflow for content tagging and publishing
Validate and monitor data, tag, and page readiness
MANAGE & CONNECT
YOUR DATA
Manage data formats, connect across systems,
and power automated workflows
and power automated workflows
Modify data formats and control flows across systems
Build applications and workflows on top of Claravine’s API
Automatically ingest and upload to SFTP and secure cloud locations
Instantly transform data to meet system requirements
Hear how one leading company uses Claravine for double-digit increases to campaign performance
Power your organization through Claravine
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