The expansion in marketing point solutions, channels, devices, and touchpoints has created complexity that has broken traditional processes to launch, track, and optimize digital marketing, advertising and content publishing at an enterprise scale. Specifically, enforcing data standards and naming conventions across campaigns, content, ads, and experiences has become a huge problem, requiring manual, spreadsheet-driven processes. 

As a result, experiences are suboptimal, productivity is wasted, and investments in marketing and advertising are held hostage to bad data, costing organizations millions of dollars annually.