Decisions are only as good – and fast – as the data fueling them. Stop fixing and cleaning data, and start addressing the root of your data problem.
Your team deserves a true solution
Complicated spreadsheets and homegrown tools lack control, collaboration and connectivity – move beyond them. Our platform lets you take a proactive approach, activating your unique data standards across your people and tech.
Data standards describe your expectations for your marketing data – removing silos and creating a common language across your teams and tech. Standards include:
- Fields to collect
- How these relate
- Data type (date, text, integer, list)
- Validation rules
- …and more
Put your data standards in one accessible place, bringing your taxonomy to life, and helping you quickly adapt to changing data needs.