Your team deserves a true solution

Complicated spreadsheets and homegrown tools lack control, collaboration and connectivity – move beyond them. Our platform lets you take a proactive approach, activating your unique data standards across your people and tech.

What are data standards?

Data standards describe your expectations for your marketing data – removing silos and creating a common language across your teams and tech. Standards include:

  • Fields to collect
  • How these relate
  • Data type (date, text, integer, list)
  • Validation rules
  • Mappings
  • …and more
Dive into standards
Define your standards in one shared platform

Put your data standards in one accessible place, bringing your taxonomy to life, and helping you quickly adapt to changing data needs.

Define your standards