With third-party cookies on the chopping block, first-party data is having its moment. Marketers are prioritizing first-party data, and for good reason. This relatively low-cost solution helps brands get closer to consumers by understanding what they actually think, need, and want versus the spray-and-pray methods of third-party data.
Best of all, because the brand owns the relationship with the consumer, it also controls the data, making it unique to the brand and easy to activate. First-party data’s application is varied and valuable, from personalization to recommendations to product development. But, even those companies without direct relationships can build first-party data collection strategies — and the time is now.
We’ve compiled 22 ways to start capturing first-party data before (and after) the third-party cookie expires.
Download the guide now!