Claravine Named a 2023 AdExchanger Programmatic Power Player
Lehi, UT, May 19, 2023 – Claravine, The Data Standards Company, has been named to AdExchanger’s 2023 Programmatic Power Players List. This marks the second consecutive year Claravine has been included in the annual list. The Top 50 Programmatic Powers Players is a definitive list of the top agencies and strategic partners in the digital advertising industry.
Claravine empowers a proactive approach to marketing measurement by activating data standards across people and technology – bridging the silos that limit speed and decisions. Used by Fortune 1000 companies such as Carhartt and Under Armour, Claravine’s collaborative user interface and strategic integrations with top marketing and advertising platforms enables global organizations to define, apply and connect standards across their ecosystem for faster decisions, greater agility and increased return-on-investment for their digital advertising dollars.
“We are so thrilled to be recognized as a leader in the programmatic industry for the second consecutive year,” said Verl Allen, CEO of Claravine. “Claravine’s mission is to take the drama out of marketing data by standardizing data at the source. This recognition is a testament to Claravine’s commitment to helping organizations improve their data integrity. Claravine is proud to be a part of the programmatic advertising industry and is excited to continue helping organizations achieve their marketing goals.”
As first-party data becomes paramount and demand grows for more solutions for data standardization, measurement, and personalization, Claravine sits at the source of successful outcomes for brands and marketers. By standardizing data at the source, Claravine empowers businesses to activate their own data in the most powerful and effective way possible. To further ease data usage, Claravine continues to substantially expand its integration library and be compatible with more of the major platforms powering digital advertising, including measurement solutions, creative optimization and customer data.
AdExchanger’s Programmatic Power Players were chosen from the hundreds of submissions received from across the globe. A team of judges evaluated each entry based on the strength and breadth of its offerings, its documented case studies and client references.
In the last year, Claravine has been recognized by AdExchanger on multiple occasions: receiving the 2022 Best Data Technology title, a 2022 AdExchanger Programmatic Power Player. Claravine was also named a cool vendor in the 2022 Gartner Cool Vendors in Marketing Data and Analytics report.
Claravine is The Data Standards Company aiming to give people, teams and technology a shared understanding of their data. Claravine helps brands and agencies deliver on the promise of modern marketing by standardizing taxonomies, naming conventions, and metadata across all digital experiences at the source of data creation. The Data Standards Cloud empowers a proactive approach to marketing metadata naming conventions and taxonomy for fast, accurate and rich business insights that help deliver the experiences customers want. Claravine partners with a quarter of the Fortune 100 to define, apply and connect standards across their ecosystem for faster decisions, greater agility, and increased ROI. Recently, Claravine was recognized by AdExchanger receiving the 2022 Best Data Technology title, a 2022 AdExchanger Programmatic Power Player and a cool vendor in the 2022 Gartner Cool Vendors in Marketing Data and Analytics report.