Generate Compliant Naming & Tracking for Media

The Problem

Your media planners and buyers can do everything right, the creative can be perfect, and Ad Ops can do (almost) everything right. But if campaign, placement, or creative names are set-up incorrectly you won’t be able to effectively optimize your campaigns.

The Solution

Use our platform to define and apply standards to your campaign names. Ops can use this to generate names – or validate that names used in platforms are correct – then update as needed. Increase taxonomy compliance, prevent operational mistakes and misused budgets, and give data teams accurate data so they can generate actionable reports.

Centrally Manage Campaign Data for Media Buying

The Problem

Your ad operations teams are using outdated spreadsheets to generate naming conventions and metadata, leaving the analytics team’s data out of sync.

The Solution

Our platform gives you a central place to manage marketing data models and taxonomies. Define campaign naming standards – and other metadata needs – with customizations by team, region, or channel. Teams see only the data they need to, with guidance specific to their workflows so they input the right data every time.

Improve Metadata Quantity & Quality Across Ad Trafficking

The Problem

Your teams need to connect media performance data across DSPs, Paid Social, Search, OTT, and your ad server, but the metadata to join these datasets is missing due to campaign configurations.

The Solution

We allow you to capture and associate a nearly unlimited number of metadata fields to your campaigns including platform specific identifiers. Not only can you ensure ops teams are adding the data you want, you can ensure it is being entered in a standardized way so data teams have exactly what they need for rich, dimensional analysis.

Reduce Manual Data Entry

The Problem

Your creative agency uses a different naming convention than your media operations teams making it difficult to ensure the right creative is used in the right campaigns.

The Solution

Our platform connects your teams through data. Templates can be connected so your teams can select from data that was generated upstream (like a creative ID for Ad Ops) while maintaining focus on their task at hand. This makes hand-offs easier and faster, and delivers more standardized, easy to connect data to analytics.

Validate Tag Placements and Configurations

The Problem

When launching a marketing campaign, everything displayed correctly but you didn’t realize the marketing tags on your site or mobile app weren’t collecting the correct (or possibly any) data.

The Solution

Define and govern link configuration, requirements, and parameters in our templates. Then, validate tags in real-time, ensuring the right tags are firing and sending data to the correct destinations prior to launch, helping you spot and resolve errors sooner, faster, and at scale.

Compare Paid Performance to Other Channels

The Problem

Even when teams get naming and tracking right, siloed work leads to siloed data. And when the data you capture for each channel doesn’t line up, it’s next to impossible to compare your paid channels let alone to generate a more holistic view.

The Solution

We allow you to set standards from the start so every campaign – no matter the channel – has a common data model, allowing your analytics team to perform the measurement comparisons you need.

Identify and Fix Naming and Tagging Errors

The Problem

Your creative team is creating duplicate assets because they aren’t able to find the right assets when searching in their DAM.

The Solution

Ensure every asset in your DAM has the correct name and metadata based on your defined taxonomy. Our platform allows you to quickly locate mistakes and fix them (in bulk) no matter the volume.

Manage Your Data Layer

The Problem

Marketing, content, and business owners don’t have direct access to their content pages. Updating any metadata for SEO or analytics takes many days and limits impact to the business.

The Solution

Our platform gives your content teams a way to create and update content metadata in one central place, ensuring every piece of content has the right keywords, title, and metadata structure for richer analytics. Open this data up to collaboration and improve SEO, onsite search, and personalization.

Measure Creative ROI

The Problem

You want to measure creative performance but creative metadata isn’t connected to media performance data.

The Solution

Our platform ensures the metadata tied to each type of ID – asset, creative, campaign, platform or more – is correct, complete and detailed. Manage an unlimited number of dimensions and maintain the links between these dimensions and your IDs, making it easy for data teams to join tables together and ultimately tell you what content or creative worked (or didn’t).

Generate Consistent, Accurate Tracking Codes

The Problem

Your teams are creating and managing campaign codes in a spreadsheet which creates a challenge for analytics teams to map codes to the correct analytics dimensions.

The Solution

We allow the creation of unique campaign codes to be used across all teams and customized to their unique workflows. By using our platform to create and manage codes you are able to control the mapping of metadata associated to your analytics and BI platforms in a complete and consistent manner with a single source of truth for metadata.

Maintain Business or Channel Logic in a Tracking Code

The Problem

Your marketing strategy and sensitive marketing data is visible to consumers and competitors because it is included in your tracking code.

The Solution

Create an abstraction layer from your tracking code and metadata.Our platform allows you to use templates to conceal campaign details and reduce character count in your links with an ID only your business understands. Configure your codes as an indecipherable string of characters while retaining rich campaign metadata behind the scenes, shareable to your downstream data and analytics solutions.

Manage Your Taxonomy and Changes To It

The Problem

You have different teams across geographies generating tracking codes in a variety of formats using different versions of metadata.

The Solution

Our platform gives you a central place to manage your marketing taxonomy and metadata. Define campaign tracking parameters – and other standards – with customizations by team, region, or channel. Teams see only the data they need to, with guidance specific to their workflows.

Validate Tag Placement and Configuration

The Problem

When launching a campaign, everything displayed correctly but you didn’t realize the marketing tags weren’t collecting the correct (or possibly any) data.

The Solution

Define and govern link configuration, requirements, and parameters in our templates. Then, validate tags in real-time, ensuring the right tags are firing and sending data to the correct destinations prior to launch, helping you spot and resolve errors sooner, faster, and at scale.

Increase Accuracy and Detail of Data for Measurement

The Problem

You aren’t able to make fast business decisions due to analytics and performance data taking days or weeks to be validated and trusted.

The Solution

Our platform ensures the metadata tied to each marketing campaign, placement, creative, and link is right, complete and detailed – enriching tracking with the dimensions you need for more granular insights, more confident models, and more timely measurement. Manage an unlimited number of dimensions and associate each piece of information with an ID, making it easy for data teams to join various tables together.

Automate Valuable Metadata in Downstream Solutions

The Problem

Every day, week, and month your analytics teams are spending extra time cleaning up and preparing dashboards because the teams creating data are using different data models or metadata.

The Solution

We allow you to generate and store IDs to maintain a link between your campaign and any metadata you collect in our platform. Our pre-built connectors to data and analytics platforms allow you to get data wherever you need it, ensuring teams have access to it when they need it, and in the format they expect.

Generate Consistent, Correct QR codes

The Problem

Getting your QR code metadata right is highly technical and complicated. And when you get it wrong, customer experience and attribution suffer.

The Solution

Standardize QR code creation for consistent metadata for tracking across web and mobile app customer experience. Our platform’s simple QR code creation via pre-built connectors ensures customers get the right experience and all of your analytics teams receive the same metadata for measurement.

Help Mobile Teams and Agencies Work and Collaborate

The Problem

Your mobile teams can sometimes be your most siloed. And when they aren’t working from the same playbook, your customer experience and measurement suffer.

The Solution

Our platform gets everyone working together, and ensures data teams get what they need no matter the activation channel. Use our centralized tool to control what links people need to build and the respective data they need to add.

Deliver More Metadata to Analytics

The Problem

Mobile tracking and reporting is only getting harder. Your analytics teams constantly need to pivot while doing more with less.

The Solution

Creating links or QR codes in our platform improves accuracy, but also lets you enrich each campaign with the metadata your data teams need for easier, more insightful measurement.

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