Winning Data-Driven Strategies for Agencies and Brands
Watch our conversation with Saatchi & Saatchi to learn more on how applying unified data standards through Claravine helped to improve campaign measurement for top-tier global clients.
"Because of the data we're capturing from Claravine... we're able to see if a particular campaign is running creative across other sponsorships that we didn't know were in place. And if those gaps were there, then Claravine came to save the day."
