05 Sep 2018

How to Make "UTM Parameters" Work for You

In Google Analytics you can see that your marketing efforts are paying off in the form of website traffic, but...
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22 Aug 2018

The "Unspecified" Problem

You’ve created a beautiful new digital campaign for your brand that you plan to track through Adobe Analytics. Perhaps you’re...
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20 Aug 2018

7 Questions Your Campaign Data Should be Answering

If a campaign launches without a way to measure data, does it ever actually get off the ground? We typically...
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20 Aug 2018

Running Your Enterprise on Premium Data

Suppose you were lucky enough to own a Lamborghini or some other outrageously expensive and powerful luxury car. What kind...
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02 Aug 2018

What Does It Mean to "Track" Your Marketing Data?

It’s a truism in Marketing in 2018 that “everything is trackable.” Ask the average marketer if he tracks his campaigns,...
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24 Jul 2018

To Combat Ad Fraud, Take Control of Your Campaign Data

I’m sure by now most of us have seen some version of the alarming headline from a recent report by...
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